Consumer Values and Behaviour in Saudi Arabia

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Saudi Arabia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Saudi Arabia report answers:

  • How is the consumer mindset in Saudi Arabia changing? In Saudi Arabia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Saudi Arabia purchase decisions?
  • Where and how do consumers shop in Saudi Arabia?
  • What health-related activities do consumers in Saudi Arabia participate in?
  • What megatrends should I focus on in Saudi Arabia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Saudi Arabia
Consumers in Saudi Arabia prioritise safety measures when leaving their homes
Spiritual beliefs greatly impact the life journey of millenials
Saudi Arabian consumers like to try new products and services
Younger generations enjoy being actively engaged with brands
Saudi Arabian consumers believe they will experience greater happiness in the future
Millennials foresee that their financial situation will deteriorate
While at home, Saudi consumers frequently connect virtually with friends or family
Safe location remains the most desired home feature
Saudi consumers prefer to cook or bake dishes themselves
Meals are typically prepared by someone else in Saudi households
Younger generations confirm that ordering food for delivery is more convenient
Saudi consumers are less concerned about healthy ingredients compared to the global average
Younger generations show greater demand to work from home
Saudi consumers primarily desire to receive a generous income
Saudis say they maintain a clear separation between their professional and personal lives
Virtual interactions with friends are preferred over in-person socialising
Baby boomers are the least likely to go to a concert or the theatre
Consumers' top travel motivation - relaxation
Immersion in local customs and traditions is more important for older generations
Less strenuous exercise such as walking or hiking is the most popular training routine
Millennials are most active in running or jogging
Saudi consumers prefer massages as a stress-reduction activity
Consumers aim to make a beneficial contribution to the environment
Consumers are actively working towards greener and more sustainable practices
Consumers are motivated to choose products that are designed to use energy more efficiently
Companies' social and political values have a big influence on purchasing decisions
Saudis love exploring shopping malls, more than the global average
Younger generations are most interested in loyalty programmes
Brand loyalty remains strong among Saudi consumers
Gen Z are most interested in shopping experiences that are customised to their preferences
Consumers in Saudi Arabia are drawn to digital platforms for streaming content
Consumers are set to increase spending on education
Millennials are set to increase spending on travel/holidays the most
Consumers in Saudi Arabia feel at ease with their present financial situation
Gen Z are most likely to save a portion of their income
Older generations expect to save more and spend less in the future
Saudi consumers proactively oversee the sharing of data and privacy preferences
Millennials are most adept at using technology for online activities
Saudi consumers employ a range of messaging or communication apps
Millennials regularly employ messaging or communication apps
Younger generations are most likely to provide feedback on products and services
Saudi consumers engage with businesses' social media content
Millennials help promote companies' social media
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