Consumer Values and Behaviour in Spain

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,475
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Spain report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Spain report answers:

  • How is the consumer mindset in Spain changing? In Spain, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Spain purchase decisions?
  • Where and how do consumers shop in Spain?
  • What health-related activities do consumers in Spain participate in?
  • What megatrends should I focus on in Spain (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Spain
Spaniards are concerned that the costs of everyday items are going up
Baby boomers are most comfortable with their identity and expressing it as such
Spanish consumers are eager to explore new products and brands
Millennials lead the pack in terms of exploring new brands and experiences
Compared to the global average, Spanish consumers are less optimistic about the future
A major future concern for Gen Z is that they will be working more than they do now
While at home, consumers in Spain frequently connect with friends or family virtually
Safe location is the most appreciated home feature among Spanish households
All generations of Spaniards prefer to cook or bake dishes themselves
Spanish consumers are much less motivated to go to restaurants because of convenience
Not having time to cook is the top barrier to cooking at home for Gen X consumers
Focusing on healthy ingredients is the major dietary prerequisite for Spaniards
Gen Z are most concerned about maintaining a work-life balance
Job security remains number one job priority in Spain
Spaniards say they maintain a clear separation between their professional and personal lives
Consumers in Spain more frequently interact with friends virtually instead of face to face
Socialising online and in real time are top of the list in terms of leisure activities
Consumers' top travel motivation - maximising benefits while minimising costs
Younger consumers are less concerned about budgets compared to seasoned travellers
Less strenuous exercise such as weekly walking or hiking is the most popular training routine
Over half of all Spaniards indicated walking or hiking at least weekly for exercise
Meditation the most popular stress-reduction or mental wellbeing activity
Spaniards are worried about climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Consumers in Spain are motivated to use more energy-efficient products
Baby boomers are taking the lead in activism around political and social challenges
Spanish consumers are always on the hunt for a good deal
Baby boomers are strongest supporters of locally-sourced goods and services
Consumers consistently look for  private label and lower-priced products
Baby boomers are open to no name brands with no thrills and easy-to-read labelling
Spanish consumers are drawn to online platforms for streaming content
Spanish consumers are focused on reducing spending on experiences in the future
Millennials have the greatest intention to increase their spending
Consumers in Spain express a worry over the country's current economic state
Gen Z are forced to rely on financial support from friends and family
Younger generations expect to increase overall spending
Spanish consumers proactively oversee the sharing of data and privacy preferences
Millennials are most adept at using technology for online activities
Consumers in Spain employ a range of messaging or communication apps
Older generations are most actively using online communication apps
Gen Z are spending the most time online for a range of activities
Spanish consumers are less likely to engage with companies online compared to global average
Gen Z are most active in their engagement online with companies
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