Contact lenses is set to continue to record steady growth over the forecast period in retail volume terms, with sales projected to continue benefiting from a growing consumer base. Unit prices are also expected to stabilise as inflation is brought under control, which should help to boost volume sales.
Multifocal daily disposable lenses have strong growth potential in Italy due to the high and growing numbers of Italians suffering from presbyopia and the still low penetration of contact lenses being used to correct this condition. Multifocal lenses are the ideal contact lenses for treating presbyopia as they are structured with a smooth transition from the far and near view, giving consumers the ability to easily focus on near and far objects, in a similar way to progressive lenses.
Retail e-commerce accounts for a larger share of distribution within contact lenses than the other eyewear categories. After the leap in sales seen in 2020 due to the COVID-19 crisis, which saw the share of online sales jumping sharply, consumers returned to their pre-pandemic habits, with many again turning to optical goods stores.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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