Market research on the cooking ingredients and meals industry. St...
Market research on the cooking ingredients and meals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover edible oils, ready...
In 2023, packaged food in Kenya faces the challenge of high inflation, leading to a significant increase in unit prices. As a result, consumers are prioritising essential grocery items while cutting back on impulse or non-essential purchases. For…
In 2023, edible oil prices have remained persistently high, continuing the trend from the significant increase experienced in 2022. Unfortunately, there is little respite in sight, primarily due to the Kenyan government's imposition of a 25% import…
There has been a growing demand for soups among consumers in Kenya. The landscape has quickly become one of the few industries that have witnessed a surge in demand after the outbreak of COVID-19. However, there is an overall perception in the…
Stock cubes have cemented their status as essential staple ingredients in households, regardless of income levels. Surprisingly, this demand remains on the rise even in the face of strong price increases. One noteworthy brand in this segment is…
Local brands such as Peptang and Zesta continue to maintain their dominant presence in sweet spreads. Their success can be attributed to their extensive distribution networks and competitive pricing when compared to imported products. These homegrown…