Costa Rica

Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…

RTD coffee products saw notable unit price increases over the review period, due in large part to the steep price movements of coffee in 2022. Given the relatively small size of RTD coffee in Costa Rica, the higher unit prices associated with these…

Other hot drinks has witnessed only slight unit price increases in recent years, which has resulted in stable volume and value growth in the category. Sales in the on-trade channel continue to recover from the pandemic, aided by the return of…

The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…

Inflation has taken its toll on hot drinks in Costa Rica, striking the coffee category especially hard in 2022. Conditions were exacerbated by the swift and unexpected appreciation of the colon vis-à-vis the dollar, which created a set of challenging…

As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…

Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…

In 2023, coffee prices began to normalise in the country, with much slower inflation taking hold from July 2023. Consequently, most consumers began to return to previous consumption patterns, creating a favourable impact on retail volume growth in…

Carbonates saw a surprisingly strong sales performance over the review period, in both the off- and on-trade channels, with volume growth remaining positive for the second consecutive year. Consumers have continued to purchase carbonates as unit…

Bottled water was fortunate not see the high unit price increases experienced by other soft drinks categories in recent years, leading to steady consumer demand and robust growth in volume terms. Both the off- and on-trade channels enjoyed growth in…