Costa Rica

Carbonates saw a surprisingly strong sales performance over the review period, in both the off- and on-trade channels, with volume growth remaining positive for the second consecutive year. Consumers have continued to purchase carbonates as unit…

The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…

In 2023, coffee prices began to normalise in the country, with much slower inflation taking hold from July 2023. Consequently, most consumers began to return to previous consumption patterns, creating a favourable impact on retail volume growth in…

Current value sales are expected to increase, along with a slight increase in volume sales. While there is still economic uncertainty, as a result of rising inflation, the growth in inflation is expected to ease. That being said, consumers are…

In keeping with the trend observed earlier in the review period, multifunctional men’s grooming products continued to gain popularity in Costa Rica in 2023. Prominent examples included a Nivea Men liquid soap that is suitable for cleansing the body,…