Costa Rica

Current value sales are expected to increase, along with a healthy increase in volume sales. While there is still economic uncertainty, as a result of rising inflation, the growth in inflation is expected to ease. That being said, consumers are…

The growth of sports and indoor and outdoor activities, as well as children returning to school, has led to increased injuries compared to the previous years of COVID-19 restrictions. This, in turn, has driven the demand for first aid products in…

Baby wipes continued to record positive retail value growth in Costa Rica in 2023. These products benefit from having a versatile nature, being widely employed for various non-baby related uses. Brands like Scott, for instance, have introduced wipes…

Like other product categories in the country, wine in Costa Rica experienced high unit price increases in 2022, with official figures indicating a steep CPI increase of 11.2%. Despite these pricing developments, wine saw a positive performance both…

During 2022 and 2023, Ozempic injections have started to be used by consumers who do not have type 2 diabetes to lose weight. Popularised by international media, higher-income consumers who can afford them have resorted to using these injections to…

Consumers having less disposable income has impacted their purchasing habits in 2023, including their choices regarding healthcare products and vitamins. Rather than investing in preventative measures like vitamins, consumers are opting for more…

Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and…

Following a double-digit contraction in 2022, tobacco in Costa Rica showed a modest return to growth in total current value sales in 2023. The overall performance of the market in volume terms continued to be undermined by falling demand for…

In 2023, retail value growth was positive for tissue and hygiene in Costa Rica, with inflation and rising price points driving results. In 2022, Costa Rica experienced the highest inflation in over a decade, marking a significant economic shift. This…

The tea category did not experience the marked price increases seen in coffee. Instead, tea unit prices increased at a more modest pace, with the category poised to see prices fall in the coming years, in line with the consumer price index. Overall,…