Croatia

In 2023, cider and perry in Croatia continued their upward trajectory, surpassing 2019 volume sales in both the off-trade and on-trade channels. This resurgence was primarily driven by the return of open-air socialising, concerts, festivals, and…

Despite continuously rising prices, cigarettes in Croatia saw a further increase in retail volume sales in 2023, albeit a moderate upturn and significantly slower than in 2021 and 2022. Croatia is one of the rare EU markets that is seemingly showing…

Cigars, cigarillos and smoking tobacco in Croatia continued to see retail volume growth in 2023. The growing interest in cigars among a wider range of consumers pushed up retail volume sales. Previously, cigars were predominantly smoked by…

Croatians love their coffee, but it is a mature product with little room for growth. Also, in 2023, with prices still rising, this puts a further dampening effect on coffee, with both volume and constant value sales expected to fall. Continuing…

Demand for facial make-up increased significantly over the course of 2023, with strong growth registered in both the premium and mass segments over the course of the year. Much of this growth was spurred by the very dynamic performance registered in…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Croatia covers production and consumption trends in agricultural commodities, energy…

Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…

Croatian consumers still feel the lingering effects of the inflation which resulted in significant product price increases across many categories within consumer health in 2024. While the accession to the Eurozone has brought clear benefits to…

After declining in 2022, overall retail volume sales of cooking ingredients and meals in Croatia are set to increase moderately in 2023. This recovery is partly explained by the gradual easing of inflationary pressures linked to the global recovery…

Cough, cold and allergy (hay fever) remedies is recording solid retail sales value growth in Croatia in 2024. During the pandemic and the subsequent post-pandemic period, flu seasons in Croatia were notably mild. This was largely attributed to…

Further depopulation in Croatia in 2021-2040 will be driven by a combination of natural decrease and negative net migration. Ageing, illustrated by rapid growth in older cohorts, will affect consumer trends and place more pressure on state resources.…

It is expected to be a stable picture for dairy products and alternatives in Croatia in 2024, with modest current value and volume growth.

Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant…

While Croatian consumers are showing increased interest in depilatories generally, 2023 saw a particularly strong increase in demand for depilatories made using natural ingredients such as argan oil and aloe vera. Each of these ingredients is…

Dermatologicals in Croatia is benefitting from consumer demand for medicated skin care products in 2024. Growth is further bolstered by inflation and rising product prices, resulting in solid retail current value growth. Local consumers are…

The rising self-medication trend is fostering greater interest in dietary supplements in Croatia in 2024, with category products gaining traction among health-conscious consumers who are adopting healthier lifestyles and diets. As dietary supplements…

Digestive remedies in Croatia is seeing sales supported by local diets and habits in 2024. Despite evolving lifestyles and heightened nutritional awareness, the Croatian population continues to struggle with poor eating habits, limited physical…

Direct selling exceeded pre-pandemic sales in 2022 as the channel sought to recover from the severe impact of restrictions on selling door-to-door. However, much of the current value growth in 2022 was driven by higher retail prices as inflation took…

After a boosted performance during the pandemic due to the cocooning and home-cooking trends, volume sales of dishwashing products declined in 2023. This is mostly attributable to the steep double-digit unit price growth registered in the year. In…

Overall, drinking milk is expected to register positive value growth in Croatia, along with more muted volume growth, as continuing population decline dampens volume sales somewhat. Flavoured milk and in particular chocolate milk is expected to…