Debit Cards in Hungary

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Debit Card Transactions industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Debit Card Transactions in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Debit Card Transactions in Hungary?
  • What are the major trends key to understanding Debit Card Transactions in Hungary?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

KEY DATA FINDINGS

Charge cards remains a very niche segment in 2023
American Express continues to dominate, focusing on multinational companies
Narrowing of competitive environment
Further limited demand and no relaunch of personal charge cards expected
Smaller local companies unlikely to favour charge cards over other options
No new entries expected over the forecast period
Table 1 Charge Cards: Number of Cards in Circulation 2018-2023
Table 2 Charge Cards Transactions 2018-2023
Table 3 Charge Cards in Circulation: % Growth 2018-2023
Table 4 Charge Cards Transactions: % Growth 2018-2023
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 6 Commercial Charge Cards Transactions 2018-2023
Table 7 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 8 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 9 Charge Cards: Number of Cards by Issuer 2018-2022
Table 10 Charge Cards: Number of Cards by Operator 2018-2022
Table 11 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 12 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 14 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 18 Forecast Charge Cards Transactions 2023-2028
Table 19 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 20 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 22 Forecast Commercial Charge Cards Transactions 2023-2028
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

KEY DATA FINDINGS

Loan repayment moratorium cancelled in 2023, whilst BNPL remains in a nascent stage
Costly finances: credit cards lose appeal, being expensive solutions in today’s market
Commercial credit cards remain a niche
Credit cards face strong competition
No new market entries expected in the near future
Personal credit cards: mature market without significant innovation to generate extra demand
Table 25 Credit Cards: Number of Cards in Circulation 2018-2023
Table 26 Credit Cards Transactions 2018-2023
Table 27 Credit Cards in Circulation: % Growth 2018-2023
Table 28 Credit Cards Transactions: % Growth 2018-2023
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 30 Commercial Credit Cards Transactions 2018-2023
Table 31 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 32 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 33 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 34 Personal Credit Cards Transactions 2018-2023
Table 35 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 36 Personal Credit Cards Transactions: % Growth 2018-2023
Table 37 Credit Cards: Number of Cards by Issuer 2018-2022
Table 38 Credit Cards: Number of Cards by Operator 2018-2022
Table 39 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 40 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 42 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 45 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 46 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 50 Forecast Credit Cards Transactions 2023-2028
Table 51 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 52 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 54 Forecast Commercial Credit Cards Transactions 2023-2028
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 58 Forecast Personal Credit Cards Transactions 2023-2028
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

KEY DATA FINDINGS

MBH Bank – the new brand on the market
Number of cards registered in mobile wallets continues to rise
Extension of the Széchenyi Card Programme
In-app and contactless payments set to take further share
Rising popularity of cross-border fintech services and the Széchenyi Card
Growing financial literacy
Table 61 Debit Cards: Number of Cards in Circulation 2018-2023
Table 62 Debit Cards Transactions 2018-2023
Table 63 Debit Cards in Circulation: % Growth 2018-2023
Table 64 Debit Cards Transactions: % Growth 2018-2023
Table 65 Debit Cards: Number of Cards by Issuer 2018-2022
Table 66 Debit Cards: Number of Cards by Operator 2018-2022
Table 67 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 68 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 70 Forecast Debit Cards Transactions 2023-2028
Table 71 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 72 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

KEY DATA FINDINGS

Széchenyi Pihenokártya fringe benefit cards with greater flexibility
Reloadable gift cards overtake paper vouchers
No new types of pre-paid cards due to replacement with alternative digital solutions
Széchenyi Pihenokártya to remain the preferred financial card for distributing fringe benefits
Rising demand for measures to tackle scams and fraudulent activity
Further shift from physical plastic cards to digital alternatives
Table 73 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 74 Pre-paid Cards Transactions 2018-2023
Table 75 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 76 Pre-paid Cards Transactions: % Growth 2018-2023
Table 77 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 79 Open Loop Pre-paid Cards Transactions 2018-2023
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 81 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 82 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 83 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 84 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 94 Forecast Pre-paid Cards Transactions 2023-2028
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

Store cards remain absent from Hungary’s financial cards and payments industry

Financial Cards and Payments in Hungary - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends
Regulating the market: the number and distribution of ATMs is regulated by the Hungarian National Bank
Competitive landscape
What next for financial cards and payments?
Table 101 Number of POS Terminals: Units 2018-2023
Table 102 Number of ATMs: Units 2018-2023
Table 103 Value Lost to Fraud 2018-2023
Table 104 Card Expenditure by Location 2023
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 106 Domestic versus Foreign Spend 2023
Table 107 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 108 Financial Cards by Category: Number of Accounts 2018-2023
Table 109 Financial Cards Transactions by Category: Value 2018-2023
Table 110 Financial Cards by Category: Number of Transactions 2018-2023
Table 111 Consumer Payments by Category: Value 2018-2023
Table 112 Consumer Payments by Category: Number of Transactions 2018-2023
Table 113 M-Commerce by Category: Value 2018-2023
Table 114 M-Commerce by Category: % Value Growth 2018-2023
Table 115 Financial Cards: Number of Cards by Issuer 2018-2022
Table 116 Financial Cards: Number of Cards by Operator 2018-2022
Table 117 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 118 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 119 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 120 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 121 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 122 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 123 Forecast Consumer Payments by Category: Value 2023-2028
Table 124 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 125 Forecast M-Commerce by Category: Value 2023-2028
Table 126 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Debit Card Transactions

  • Commercial Debit Card Transactions
  • Personal Debit Card Transactions

Debit Card Transactions

Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Debit Card Transactions research and analysis database.

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