Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the…
Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…
Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…
Colour cosmetics in Denmark registered moderate retail volume and current value growth in 2023. Consumer demand rebounded strongly despite the economic downturn, rising energy costs and higher interest rates, which put pressure on discretionary…
In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price…