Denmark

Overall, sweet biscuits, snack bars and fruit snacks in Denmark faces challenges in achieving stable overall retail volume growth due to strong competition from other snacks like confectionery. Over 2024, retail volume sales are projected to continue…

Overall, retail volume sales of sugar confectionery in Denmark are set to continue to decrease over 2024, albeit only marginally and at a slightly slower pace than in 2022 and 2023. On a more positive note, pick ‘n’ mix continues to gain popularity.…

In general, snacks in Denmark is experiencing a level of stabilisation in demand towards the end of the review period, following a spike in the wake of lockdown/home seclusion measures, which increased snacking occasions during the Coronavirus…

The selection of savoury snacks in Denmark is huge, taking up lots of space on retailers’ shelves. Despite higher prices, retail volume sales are projected to increase, albeit modestly, over 2024. There are, however, expected to be divergences in…

Despite being a popular category, ice cream in Denmark faced volume sales challenges towards the end of the review period amid rising prices. Increased energy costs have driven up the expenses associated with transporting and storing ice cream, along…

Gum in Denmark is in decline, with both retail volume and current value sales expected to continue to decrease over 2024. On a more positive note, functional gum is gaining popularity among Danish consumers, driven by a growing interest in health and…

The Copenhagen in Denmark report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Over 2024, chocolate confectionery in Denmark is expected to continue to see a decrease in retail volume sales as demand stabilises following a spike in the wake of the Coronavirus (COVID-19) pandemic. While the majority of food categories are seeing…

The Arhus in Denmark report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Denmark covers production and consumption trends in agricultural commodities, energy…

Total volume sales of wine were stagnant in Denmark in 2023. The largest area, red wine, continued declining, while white, rosé, and sparkling wine performed better. Non-grape wine was another declining area as there were no new products, and it…

Overall, spirits sales declined moderately in Denmark in 2023. There were substantial differences among the various spirits categories. Products such as akvavit, brandy, and cognac experienced the most significant volume reductions, while…

Throughout the review period, spirit-based RTDs demonstrated robust growth in Denmark, fuelled by the introduction of new products and an evolving market landscape. Notably, popular brands like Smirnoff Ice, Breezer, and Shaker, alongside emerging…

Cider/perry sales experienced a decline in 2023 in Denmark, reflecting shifting consumer preferences and product innovation trends. While manufacturers primarily focused on spirit-based RTDs, the launch of flavoured lager by Carlsberg in 2023…

While total beer volumes were moderately down in Denmark in 2023, value increased. This development had to do with price increases and the fact that Danes are keen to buy good quality beer rather than bulk in volume. The consumption of domestic…

In 2023, total volume sales of alcoholic drinks in Denmark remained stagnant, revealing significant disparities across various product areas. Non-alcoholic drinks, flavoured lager, rosé wine, and sparkling wine experienced robust growth, while…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Overall, tobacco in Denmark saw a further strong decline in retail volume sales in 2023. However, there were oases of retail volume growth to be found within the industry. In general, tobacco consumption continued to be adversely affected by…

As in 2022, smokeless tobacco, e-vapour products and heated tobacco in Denmark did not see uniform retail volume sales developments at the end of the review period. In this vein, retail volume sales of chewing tobacco and e-vapour products continued…