Denmark

Butter and spreads witnessed dynamic price increases in 2022, driven by global price inflation and an increase in global demand. As a result, some grocery retailers decreased their profit margins in order to absorb some of these costs. Moving into…

Baby food is witnessing strong retail volume growth compared to most dairy categories, driven by the return to pre-pandemic habits. With parents returning to busy lifestyles and less time devoted to home cooking, consumers are more reliant on…

After declining sales during the pandemic due to limited outdoor and physical activity, sticking plasters/adhesive bandages, first-aid kits and gauze, tape and other wound care saw positive volume growth in 2022 and again in 2023 as consumers…

Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…

Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…