Denmark

The selection of savoury snacks in Denmark is huge, taking up lots of space on retailers’ shelves. Despite higher prices, retail volume sales are projected to increase, albeit modestly, over 2024. There are, however, expected to be divergences in…

Despite being a popular category, ice cream in Denmark faced volume sales challenges towards the end of the review period amid rising prices. Increased energy costs have driven up the expenses associated with transporting and storing ice cream, along…

Gum in Denmark is in decline, with both retail volume and current value sales expected to continue to decrease over 2024. On a more positive note, functional gum is gaining popularity among Danish consumers, driven by a growing interest in health and…

Over 2024, chocolate confectionery in Denmark is expected to continue to see a decrease in retail volume sales as demand stabilises following a spike in the wake of the Coronavirus (COVID-19) pandemic. While the majority of food categories are seeing…

Total volume sales of wine were stagnant in Denmark in 2023. The largest area, red wine, continued declining, while white, rosé, and sparkling wine performed better. Non-grape wine was another declining area as there were no new products, and it…

Overall, spirits sales declined moderately in Denmark in 2023. There were substantial differences among the various spirits categories. Products such as akvavit, brandy, and cognac experienced the most significant volume reductions, while…

Throughout the review period, spirit-based RTDs demonstrated robust growth in Denmark, fuelled by the introduction of new products and an evolving market landscape. Notably, popular brands like Smirnoff Ice, Breezer, and Shaker, alongside emerging…

Cider/perry sales experienced a decline in 2023 in Denmark, reflecting shifting consumer preferences and product innovation trends. While manufacturers primarily focused on spirit-based RTDs, the launch of flavoured lager by Carlsberg in 2023…

While total beer volumes were moderately down in Denmark in 2023, value increased. This development had to do with price increases and the fact that Danes are keen to buy good quality beer rather than bulk in volume. The consumption of domestic…

In 2023, total volume sales of alcoholic drinks in Denmark remained stagnant, revealing significant disparities across various product areas. Non-alcoholic drinks, flavoured lager, rosé wine, and sparkling wine experienced robust growth, while…