Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Volume sales decreased for a second consecutive year in 2023, although the downward trend was not as steep as in 2022. Home laundry appliances are still recoiling from a spike in sales at the height of the COVID-19 pandemic in 2020 and 2021. With…
Food preparation appliances witnessed a strong increase in retail volume sales during the pandemic years, but this was followed by a sharp downward trend in 2022. With so many households having invested during the pandemic, there was less immediate…
Retail volume sales continue to decrease in 2023, following the high level demand seen at the height of the COVID-19 pandemic. Many households replaced existing dishwashers during this period as consumers were in lockdown, and so given the lengthy…
Danish economic conditions have softened in 2023 with the rate of inflation easing and retail prices moderating in most categories. Excess levels of stock have encouraged retailers to pursue price cutting strategies in a bid to stimulate demand,…
Retail volume sales of air treatment products are normalising following the fluctuations of recent years, when the COVID-19 pandemic boosted demand. In the post-pandemic era, there has been less immediate need for air treatment products. Household…
Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were…
Soft drinks saw moderate volume growth in the Danish market in 2023. Value growth was stronger as inflation and increased costs affected the pricing of soft drink products. However, soft drinks clearly had its winners and losers, with growth rates…
RTD tea volume sales saw healthy growth in 2023 thanks largely to rising demand in two key areas – the emerging carbonated RTD tea and kombucha category, which saw double-digit volume growth during the year, and reduced sugar RTD tea. Both these…
Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee…
Overall juice volume sales grew moderately in 2023 thanks to the positive performance of not from concentrate 100% juice and coconut and other plant waters. These are the only areas within juice that consumers consider to be healthy, and are,…
Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of…
The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…
Overall carbonates volume sales saw continued growth in 2023, driven by increased sales of reduced sugar carbonates. The migration from regular carbonates to reduced sugar options was strong during the year. The high sugar content of regular…
Bottled water off-trade volume sales grew in 2023 thanks to increasingly health conscious Danish consumers looking for healthier drink options. While non-flavoured sparking and still bottled water sales only saw moderate volume growth, flavoured and…
Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…
The sales of chocolate-based flavoured powder drinks, the only category of other hot drinks available in Denmark, declined in 2023 as the category is increasingly considered unhealthy. Typically, these drinks are consumed by children and Danish…
The hot drinks market is facing falling volume sales as younger consumer segments, in particular, are opting to consume hot drinks less frequently in key categories, particularly coffee. However, value sales remain positive as, while consuming less…
Standard fresh coffee volume sales continued to slide in 2023 as an increasing number of Danes are cutting down on the amount of coffee that they drink daily. Younger consumers are likely to consume fewer cups of coffee than their older counterparts,…
In 2023, the foodservice industry has shown further signs of recovery, leading to stabilised sales of staple foods, while retail sales have reverted to pre-pandemic patterns. However, due to global political and economic instability, Denmark has…
Sales of rice, pasta, and noodles saw a sharp decline in sales in retail volume terms in 2022 with only modest growth seeing seen in 2023. This can be attributed in large part to a stabilisation of demand following the dynamic growth experienced in…