Denmark

Overall, retail volume sales of sugar confectionery in Denmark are set to continue to decrease over 2024, albeit only marginally and at a slightly slower pace than in 2022 and 2023. On a more positive note, pick ‘n’ mix continues to gain popularity.…

In Denmark, the pet population is declining due to rising living costs and a return to pre-pandemic lifestyles. 2023 registered a decrease in new dog registrations, signalling a probable reduction in the overall canine population by the end of 2024.…

Supermarkets continued to face strong competition from discounters in Denmark in 2023, as many consumers looked to save on their grocery shopping due to the financial impact of higher energy prices and increasing interest rates. On the other side,…

Gum in Denmark is in decline, with both retail volume and current value sales expected to continue to decrease over 2024. On a more positive note, functional gum is gaining popularity among Danish consumers, driven by a growing interest in health and…

In 2023, total volume sales of alcoholic drinks in Denmark remained stagnant, revealing significant disparities across various product areas. Non-alcoholic drinks, flavoured lager, rosé wine, and sparkling wine experienced robust growth, while…

Retail volumes sales of cigarettes in Denmark continued to see a double-digit decline in 2023. This performance fits with a general downward trajectory in the smoking prevalence for cigarettes in the market, as taxation, health and wellness trends…

Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and…

Fragrances in Denmark witnessed another difficult year in 2023 following the noticeable decrease in sales during the previous year. Sales of fragrances had surged in 2021 when consumers returned to socialising post-pandemic, so demand patterns are…

Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail…

Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points.…