Denmark

Sweet spreads is seeing falling volume sales in 2023 though the category is rising significantly in terms of value sales. With the ongoing return to pre-pandemic lifestyles, Danes are spending less time at home and thus their need for stables such as…

Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…

Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…

Other dairy continues to suffer in 2023 with retail volume sales declining even as price inflation recedes. Chilled dairy desserts and flavoured fromage frais/ quark have suffered the most from high inflation, as these are perceived as high-priced…

Consumer health in Denmark is registering solid current value growth in 2023, albeit at a slightly slower rate than seen in the latter half of the review period; however, this growth is partly driven by strong inflation, which has resulted in price…

In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…

Appliances and electronics specialists continued to see declining sales in Denmark in 2023 for a number of reasons. First of all, the category had seen strong growth during the COVID-19 crisis on the back of consumers turning their attention to their…

Danish economic conditions have softened in 2023 with the rate of inflation easing and retail prices moderating in most categories. Excess levels of stock have encouraged retailers to pursue price cutting strategies in a bid to stimulate demand,…

Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were…

Soft drinks saw moderate volume growth in the Danish market in 2023. Value growth was stronger as inflation and increased costs affected the pricing of soft drink products. However, soft drinks clearly had its winners and losers, with growth rates…