Denmark

Apparel accessories is recovering in 2023, following a noticeable decline in 2022 as consumers shifted away from buying face masks in the post-pandemic era. Whilst retail volume sales remained in decline, apparel accessories reported positive current…

Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…

Sleep aids is expected to register moderate current value growth and a slight increase in volume sales in 2023. The war in Ukraine and the resulting energy crisis are pushing up average retail prices. While Danes are now much less concerned about the…

As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand…

The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…

Denmark is mostly a cashless country, and debit cards continue to be the most popular payment method, both in terms of number of transactions and total transaction value, The number of cards is only expected to increase slightly in 2023, as the…

After declining sales during the pandemic due to limited outdoor and physical activity, sticking plasters/adhesive bandages, first-aid kits and gauze, tape and other wound care saw positive volume growth in 2022 and again in 2023 as consumers…

Digestive remedies are expected to register an increase in current value sales in 2023, partly driven by inflationary pressures as the conflict in Ukraine continues to drive up retail prices. Diarrhoeal remedies and motion sickness remedies will…

In 2024, retail volume sales of home audio and cinema products in Denmark continue to decline, reflecting the downtrend established during the review period. This decline is driven by shifting household preferences towards more compact and mobile…

Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the…