Denmark

Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points.…

The market for other dairy products in Denmark is expected to experience a further decline in retail volume terms in 2024. The category is grappling with market saturation and intensified competition from plant-based alternatives, which benefit from…

In 2024, the retail price points for digital cameras continue to rise in Denmark, primarily because these devices are increasingly niche-focused and cater to advanced photography needs. This trend reflects the market shift towards serving photography…

In the first half of 2024, volume sales of headphones in Denmark experienced a decline but remained relatively comparable to 2023 levels. The product area faced significant challenges due to cost-of-living pressures, a sluggish economic climate, and…

Over 2024, chocolate confectionery in Denmark is expected to continue to see a decrease in retail volume sales as demand stabilises following a spike in the wake of the Coronavirus (COVID-19) pandemic. While the majority of food categories are seeing…

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and…

Consumer electronics in 2024 continues to exhibit softness, with volume sales recording a slight decline following a sharp decrease in 2023. Several factors contribute to this ongoing weakness. Consumer demand for electronics is intricately linked to…

In 2023, sun care in Denmark witnessed robust retail growth as travel flows continued to increase post-pandemic. Life has largely returned to normality following the COVID-19 pandemic, with travel and outdoor activities more frequently undertaken.…

Direct selling continued to see declining sales in Denmark in 2023. This was partly due to consumers trying to spend less money as they felt the impact of rising interest rates and higher energy prices, but also due to the competition from other…

While showing signs of moderating, inflation remained an issue for the Danish economy at the end of the review period. From a review period perspective, inflation remained high in 2023, albeit below the 2022 peak rate. Inflation continued to have an…

Volume sales of home video products are experiencing growth in Denmark in 2024, primarily driven by improving household sentiment due to a moderating inflation rate and a pause in interest rate hikes. This positive economic environment encourages…

Despite being a popular category, ice cream in Denmark faced volume sales challenges towards the end of the review period amid rising prices. Increased energy costs have driven up the expenses associated with transporting and storing ice cream, along…

Overall, spirits sales declined moderately in Denmark in 2023. There were substantial differences among the various spirits categories. Products such as akvavit, brandy, and cognac experienced the most significant volume reductions, while…

Overall, tobacco in Denmark saw a further strong decline in retail volume sales in 2023. However, there were oases of retail volume growth to be found within the industry. In general, tobacco consumption continued to be adversely affected by…

In 2024 dog food Denmark is poised for modest volume growth and somewhat slower current value growth than seen in the previous year of the review period. This limited expansion is due to category maturity and a declining dog population, influenced by…

Notable price increases in retail tissue in Denmark in 2023 were driven by cost inflation covering aspects like energy, material sourcing, labour, logistics and supply chain constraints. Price increases were consistent with the movements across…

Retail current value sales of laundry care continued to increase in 2023, supported by inflationary pressure, as retail volume sales continued to drop. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led…

Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in…

Despite being fairly mature, the market for cheese in Denmark is poised for continued expansion in retail volume terms in 2024, thanks to the product’s popularity as both a versatile cooking ingredient and a nutritious snacking option. One…