Denmark

Retail volume sales continue to decrease in 2023, following the high level demand seen at the height of the COVID-19 pandemic. Many households replaced existing dishwashers during this period as consumers were in lockdown, and so given the lengthy…

Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…

While the number of cards in circulation is expected to remain stable, with only a marginal increase, there is expected to be a double-digit increase in total transaction values. This is largely explained by inflation, particularly as the spend on…

Sports nutrition continues to see strong current value growth in 2023. In addition to the war in Ukraine driving up energy costs and therefore average retail prices, many Danes are avid gym goers – a key channel for sports nutrition products – but…

Microwaves saw a further decline in retail volumes sales in 2023, with overall volumes reaching a low point in this review period. The majority of Danish homes already have a microwave, as households value the convenience attributes of this type of…