Denmark

Volume sales decreased for a second consecutive year in 2023, although the downward trend was not as steep as in 2022. Home laundry appliances are still recoiling from a spike in sales at the height of the COVID-19 pandemic in 2020 and 2021. With…

Herbal/traditional products is expected to register an increase in current value sales in 2023 thanks in part to rising inflation due to the energy crisis stemming from the war in Ukraine, which is driving retail prices. However, as fears around…

There are multiple health and wellness claims in soft drinks, including natural and organic; fortified with vitamins and minerals; superfruit and immune system or brain work support; energy boosting and mental health care. These are targeted at a…

Drinking milk products continued to register declining volume sales in 2023 as increasing numbers of Danish consumers reduced their consumption of cows’ milk and the long-term negative growth trends continued to plague the category. As consumer…

Computers and peripherals remain in a negative volume decline in 2023, following the spike in sales seen during the era of the pandemic, when consumers invested in their at-home office set-ups. Ultimately, this means replacement cycles have not yet…