Denmark

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Denmark’s urban landscape is evolving with demographic shifts and technological advancements. In 2022, Copenhagen remained a populous hub, embracing 5G and smart city solutions. Economic strength persists, but inflation challenges purchasing power.…

Denmark’s strong infrastructure and neat legal system as well as great conditions for opening a business result in strong business environment. The main economic advantages of the country also include flexible labour regulations and advanced digital…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…