Denmark

Environmental and animal welfare care, as well as health concerns, are providing a boost to sales of plant-based, meat free, and vegan cooking ingredients and meals. Organic-focused consumers also often look for foods to enable them to substitute…

Lactose free products continued to be of interest to consumers in Denmark, with sales of these products driven by large brands, such as Arla, Naturmælk and Thise. Lactose free is a strong trend because of food allergies and lactose intolerance, while…

Inflation is leading to high unit price growth in all categories in cooking ingredients in meals, pushing value rises over 2022 and 2023. Edible oils has seen much fluctuation due to the deficit of raw materials, transportation difficulties,…

In terms of financial cards, Denmark is a saturated market and the number of cards in circulation is not expected to increase significantly across debit, credit, pre-paid or store cards.

Following the unprecedented price hikes seen in dairy and alternatives in 2022, retail prices have fallen slightly in 2023. Consumption levels have improved compared to the previous year, but retail prices remain high, with global and European stock…

Sales of rice, pasta, and noodles saw a sharp decline in sales in retail volume terms in 2022 with only modest growth seeing seen in 2023. This can be attributed in large part to a stabilisation of demand following the dynamic growth experienced in…

Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…

Organic food is popular among Danish consumers, with it being seen to embody a blend of quality, health, and environmental responsibility. They typically often associate organic products with fewer pesticides, better nutritional value, and a lower…

Home audio and video sales are in a negative double-digit volume slump in 2023, representing a continuation of the downward trend established in the previous review period. This shift is due to household preferences moving away from traditional home…

In 2023 sauces, dips and condiments is seeing normalisation in sales following the boom experienced during the COVID-19 pandemic. Despite the rising convenience trend and less time spent preparing home cooked meals, cooking at home still remains…

Cough remedies and decongestants, which had seen strong growth during the pandemic period, saw more moderate growth in 2022 and 2023 as the contagion receded and public concern waned. Current value sales growth partly reflects inflationary pressures,…

Sales of processed poultry have continued to grow in retail volume terms in 2023 despite the high price hikes caused by inflation and the increase in the cost of raw materials and energy. These products are still relatively cheap compared to other…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Denmark covers production and consumption trends in agricultural commodities, energy…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Denmark's household landscape reveals a shift towards single-person households driven by an ageing population and increased life expectancy. Urbanisation continues, impacting income inequality, while disposable income decreases slightly due to…

In 2023, Denmark's real GDP growth slowed to 1.4%, yet outperformed the Western European average. Despite a rise in private spending and exports, the economy was hindered by sluggish public consumption and increased interest rates. Over the forecast…

Positive natural change and net migration rates will drive population growth in Denmark from 2021-2040. Quality healthcare and living standards will lead to continued ageing, with growth in the 65+ population shaping consumer trends and spending.…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Denmark’s per capita gross income is predicted to rise over 2022-2027, with Late Lifers driving luxury spending. Income inequality is predicted to increase moderately, and social class D will expand. Meanwhile, housing expenses are increasing and…