Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The lactose free claim saw a fall in both volume and value sales in Denmark in 2023. However, the longer term trend is upward. Sales of lactose free products remain significantly higher than at the beginning of the review period, and the claim is…
In general, Danish consumers display a notable fondness for organic products, with Euromonitor International’s Health and Nutrition Survey 2023 finding that 26% of respondents sought 100% organic products. Moreover, the health and wellness trend is…
In general, Danish consumers display a strong preference for organic products. Indeed, 26% of respondents to Euromonitor International’s Health and Nutrition Survey 2023, stated that they sought 100% organic products. However, while organic remained…
No sugar was the leading health and wellness claim in soft drinks in Denmark in 2023. Sugar has become a key focus of consumer health concerns in recent years, supported by scientific research and media coverage focusing on the role of excessive…
Health and wellness trends are becoming increasingly aligned with ethical considerations in consumer purchasing decisions. Consumers are becoming more concerned about social and environmental sustainability, climate impact and animal welfare, as well…
In 2023, Denmark’s strong economic performance was driven by low unemployment and positive inflation trends. Looking ahead, per capita disposable income and consumer expenditure are projected to grow significantly over 2023-2028, outpacing the…
Despite a slight increase in the national birth rate, the Danish market for baby food is expected to continue its downward trajectory in retail volume terms in 2024. This decline is largely driven by the high cost of living, which has prompted…
The market for butter and spreads in Denmark is poised for positive, albeit modest, growth in retail volume terms in 2024. This is in spite of the continued decline of margarine, in the face of a growing consumer preference for less processed…
Despite being fairly mature, the market for cheese in Denmark is poised for continued expansion in retail volume terms in 2024, thanks to the product’s popularity as both a versatile cooking ingredient and a nutritious snacking option. One…
The Danish market for dairy products and alternatives is set to register a further decline in retail volume terms in 2024, albeit at a slower rate than the previous year. This trend can be traced back to significant inflationary pressures that began…