Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With the cost of living pressures remaining a cause for concern in 2023, less-essential products like yoghurts are being overlooked in the weekly shop. The switch to private labels and economy brands has also accelerated, with Danes paying more…
After declining sales during the pandemic due to limited outdoor and physical activity, sticking plasters/adhesive bandages, first-aid kits and gauze, tape and other wound care saw positive volume growth in 2022 and again in 2023 as consumers…
Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence…
Consistent with the observations across tissue and hygiene, wipes in Denmark saw pronounced increases in retail price points, which impacted category performance. Higher prices for wipes were driven by cost inflation, covering factors like energy,…
Total volume sales of wine were stagnant in Denmark in 2023. The largest area, red wine, continued declining, while white, rosé, and sparkling wine performed better. Non-grape wine was another declining area as there were no new products, and it…
Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…
Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…
Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…
Vending continued to see positive growth in Denmark in 2023. However, this was largely a correction as the category saw a strong decline during the COVID-19 crisis. The fact that consumers are once again spending more time outside and exercising,…
In 2023, the vacuum cleaners category is still normalising after the boom in volume sales seen at the height of the COVID-19 pandemic. There has been less immediate need for households to purchase vacuum cleaners. Demand has also been constrained by…
COVID-19 led to weaker results in 2020-2021 while lifting restrictions in 2022 led to a boom in travel results. With pent-up demand continuing to result in consumers booking trips, 2023 is expected to set records. Following two years of travel…
In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…
Higher input costs continued to have a pronounced impact on retail price points, with strong increases noted during 2023. As inflation remained high, albeit lower than the 2022 peak, there was heightened consumer price-sensitivity. This underpinned a…
Overall, tobacco in Denmark saw a further strong decline in retail volume sales in 2023. However, there were oases of retail volume growth to be found within the industry. In general, tobacco consumption continued to be adversely affected by…
In tissue and hygiene in Denmark, retail and away-from-home (AFH) current value sales continued to grow strongly in 2023, driven mainly by price increases. Price inflation remained elevated compared to the early-to-mid-review period, but lower than…
Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…
Sweet spreads is seeing falling volume sales in 2023 though the category is rising significantly in terms of value sales. With the ongoing return to pre-pandemic lifestyles, Danes are spending less time at home and thus their need for stables such as…
Overall, sweet biscuits, snack bars and fruit snacks in Denmark faces challenges in achieving stable overall retail volume growth due to strong competition from other snacks like confectionery. Over 2024, retail volume sales are projected to continue…
While showing signs of moderating, inflation remained an issue for the Danish economy at the end of the review period. From a review period perspective, inflation remained high in 2023, albeit below the 2022 peak rate. Inflation continued to have an…
Supermarkets continued to face strong competition from discounters in Denmark in 2023, as many consumers looked to save on their grocery shopping due to the financial impact of higher energy prices and increasing interest rates. On the other side,…