Denmark

The selection of savoury snacks in Denmark is huge, taking up lots of space on retailers’ shelves. Despite higher prices, retail volume sales are projected to increase, albeit modestly, over 2024. There are, however, expected to be divergences in…

In 2023 sauces, dips and condiments is seeing normalisation in sales following the boom experienced during the COVID-19 pandemic. Despite the rising convenience trend and less time spent preparing home cooked meals, cooking at home still remains…

Noteworthy unit price increases in 2023 also affected Rx/Reimbursement adult incontinence in Denmark. Significant price increases were driven by cost inflation covering aspects like energy, material sourcing, labour, logistics and supply chain…

Throughout the review period, spirit-based RTDs demonstrated robust growth in Denmark, fuelled by the introduction of new products and an evolving market landscape. Notably, popular brands like Smirnoff Ice, Breezer, and Shaker, alongside emerging…

RTD tea volume sales saw healthy growth in 2023 thanks largely to rising demand in two key areas – the emerging carbonated RTD tea and kombucha category, which saw double-digit volume growth during the year, and reduced sugar RTD tea. Both these…

Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee…

Sales of rice, pasta, and noodles saw a sharp decline in sales in retail volume terms in 2022 with only modest growth seeing seen in 2023. This can be attributed in large part to a stabilisation of demand following the dynamic growth experienced in…

Notable price increases in retail tissue in Denmark in 2023 were driven by cost inflation covering aspects like energy, material sourcing, labour, logistics and supply chain constraints. Price increases were consistent with the movements across…

The retail market in Denmark saw stagnation in current value terms in 2023. The Danish economy is doing well compared to many other countries and has seen low unemployment and a declining rate of inflation. However, consumers continue to face…

E-commerce in Denmark saw a return to growth in current value terms in Denmark in 2023 even as consumers continued to return to in-store shopping and the economic situation resulted in many consumers trying to limit spending. Although the rate of…

As in other categories, retail adult incontinence in Denmark was affected by higher product prices at the end of the review period. Higher manufacturer and retailer input costs, for example, increased operating costs, such as material sourcing,…

There was a further contraction in retail volume sales in 2023, following the spike at the height of the COVID-19 pandemic. The volume decrease reflects the weak demand for refrigeration appliances and the length of replacement cycles. Refrigeration…

Sales of processed poultry have continued to grow in retail volume terms in 2023 despite the high price hikes caused by inflation and the increase in the cost of raw materials and energy. These products are still relatively cheap compared to other…

Organic food is popular among Danish consumers, with it being seen to embody a blend of quality, health, and environmental responsibility. They typically often associate organic products with fewer pesticides, better nutritional value, and a lower…

Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…

While there is a significant number of pre-paid cards in Denmark, the spend is not significant. That being said, there is expected to be a modest increase in value spend in 2023, largely driven by rising inflation. With debit cards having significant…

In 2024, retail volume sales of portable players continue to decline, primarily due to the increasing substitution of e-readers and portable media players with smartphones and tablets. Households are prioritising multifunctional consumer electronics…

Consistent with observations across home care, polishes in Denmark witnessed strong increases in retail current unit prices towards the end of the review period, including 2023. Still relatively high inflation amid higher input costs (energy,…

Following a period of phenomenal sales growth in plant-based dairy in Denmark during the COVID-19 pandemic, retail volume sales of plant-based dairy have slowed in 2022 and 2023. High-priced plant-based products have suffered due to rapidly growing…

With the total pet population in Denmark shrinking due to the rising cost of living and the resumption of pre-pandemic routines, overall demand for pet products slowed in 2023, and this is set to continue in 2024. In the other pet products category,…