Denmark

Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…

The fall in volume sales of in-car entertainment in Denmark in 2024 represents a continuation of the downward trend established during the review period. New car sales featuring advanced, built-in entertainment systems and the widespread substitution…

In 2024, the retail price points for digital cameras continue to rise in Denmark, primarily because these devices are increasingly niche-focused and cater to advanced photography needs. This trend reflects the market shift towards serving photography…

Despite being a popular category, ice cream in Denmark faced volume sales challenges towards the end of the review period amid rising prices. Increased energy costs have driven up the expenses associated with transporting and storing ice cream, along…

Hypermarkets continued to face strong competition from discounters in Denmark in 2023 as many consumers looked to save on their grocery shopping due to the financial impact of higher energy prices and increasing interest rates. However, as…

Health and wellness trends are becoming increasingly aligned with ethical considerations in consumer purchasing decisions. Consumers are becoming more concerned about social and environmental sustainability, climate impact and animal welfare, as well…

No sugar was the leading health and wellness claim in soft drinks in Denmark in 2023. Sugar has become a key focus of consumer health concerns in recent years, supported by scientific research and media coverage focusing on the role of excessive…

In general, Danish consumers display a strong preference for organic products. Indeed, 26% of respondents to Euromonitor International’s Health and Nutrition Survey 2023, stated that they sought 100% organic products. However, while organic remained…

In general, Danish consumers display a notable fondness for organic products, with Euromonitor International’s Health and Nutrition Survey 2023 finding that 26% of respondents sought 100% organic products. Moreover, the health and wellness trend is…

The lactose free claim saw a fall in both volume and value sales in Denmark in 2023. However, the longer term trend is upward. Sales of lactose free products remain significantly higher than at the beginning of the review period, and the claim is…

Organic remained the leading claim in health and wellness cooking ingredients in Denmark in 2023. Danes are prodigious consumers of organic food, and 26% of 2023 Health and Nutrition survey respondents sought 100% organic products. Furthermore, the…

The hot drinks market is facing falling volume sales as younger consumer segments, in particular, are opting to consume hot drinks less frequently in key categories, particularly coffee. However, value sales remain positive as, while consuming less…

Hosiery witnessed an increase in current value growth in 2023 fuelled by price rises, but this only lowered consumer confidence forcing cutbacks on these products, alongside other apparel. The category was heavily impacted by COVID-19 as women spent…

Volume sales of home video products are experiencing growth in Denmark in 2024, primarily driven by improving household sentiment due to a moderating inflation rate and a pause in interest rate hikes. This positive economic environment encourages…

Home products specialists continued to see declining sales in Denmark in 2023 for several reasons. First of all, home improvement and gardening stores, as well as homewares and home furnishing stores, had seen strong growth during the COVID-19…

Volume sales decreased for a second consecutive year in 2023, although the downward trend was not as steep as in 2022. Home laundry appliances are still recoiling from a spike in sales at the height of the COVID-19 pandemic in 2020 and 2021. With…

As in other categories of home care, inflationary pressure amid high input prices, supply chain disruptions, high freight costs and higher labour costs all informed upward movements in retail selling prices towards the end of the review period,…

Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail…

In 2024, retail volume sales of home audio and cinema products in Denmark continue to decline, reflecting the downtrend established during the review period. This decline is driven by shifting household preferences towards more compact and mobile…

Herbal/traditional products is expected to register an increase in current value sales in 2023 thanks in part to rising inflation due to the energy crisis stemming from the war in Ukraine, which is driving retail prices. However, as fears around…