Denmark

Eye care is expected to register an increase in both current value and volume sales in 2023, partly as a result of rising inflation due to the ongoing war in Ukraine, which is driving up retail prices. In addition, local consumers spend more time…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of…

Edible oils in Denmark saw record unit price increases in 2022 and at the beginning of 2023, along with significant declines in volume sales. This is the result of supply shortages due to the war in Ukraine. Olive oil has seen high price increases…

In 2023, Denmark's real GDP growth slowed to 1.4%, yet outperformed the Western European average. Despite a rise in private spending and exports, the economy was hindered by sluggish public consumption and increased interest rates. Over the forecast…

Drinking milk products continued to register declining volume sales in 2023 as increasing numbers of Danish consumers reduced their consumption of cows’ milk and the long-term negative growth trends continued to plague the category. As consumer…

In 2024 dog food Denmark is poised for modest volume growth and somewhat slower current value growth than seen in the previous year of the review period. This limited expansion is due to category maturity and a declining dog population, influenced by…

Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points.…

Retail volume sales continue to decrease in 2023, following the high level demand seen at the height of the COVID-19 pandemic. Many households replaced existing dishwashers during this period as consumers were in lockdown, and so given the lengthy…

Discounters benefited from increased consumer budget consciousness in Denmark in 2023. Although the Danish economy as a whole was performing well in 2023, individual consumers still felt pressure from higher energy bills and interest payments. This…

Direct selling continued to see declining sales in Denmark in 2023. This was partly due to consumers trying to spend less money as they felt the impact of rising interest rates and higher energy prices, but also due to the competition from other…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Digestive remedies are expected to register an increase in current value sales in 2023, partly driven by inflationary pressures as the conflict in Ukraine continues to drive up retail prices. Diarrhoeal remedies and motion sickness remedies will…

Dietary supplements are a sizeable product area in Denmark and received a significant boost from the COVID-19 pandemic as consumers sought to boost their immune systems and protect themselves against the virus. In 2023, dietary supplements is seeing…

Dermatologicals is expected to register an increase in current value sales in 2023, partly as a result of the energy crisis stemming from the war in Ukraine, which is pushing up retail prices.

Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and…

In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price…

The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on…

Positive natural change and net migration rates will drive population growth in Denmark from 2021-2040. Quality healthcare and living standards will lead to continued ageing, with growth in the 65+ population shaping consumer trends and spending.…

Denmark’s urban landscape is evolving with demographic shifts and technological advancements. In 2022, Copenhagen remained a populous hub, embracing 5G and smart city solutions. Economic strength persists, but inflation challenges purchasing power.…