Deodorants

Deodorants in India showed double-digit retail current value growth in 2023. Consumers are increasingly conscious about personal hygiene, driving demand for deodorants as an essential grooming product. Moreover, a growing desire for good health and…

Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has…

An unequivocal dominance of deodorant roll-ons and sprays continued in deodorants in Cameroon in 2023, relegating the presence of alternative deodorant types such as pumps, wipes, creams, and sticks to a state of near non-existence. The historical…

Deodorants, as a product area, experienced a volume decrease in Tunisia in 2023, primarily attributed to a significant price increase for these products. This substantial rise in prices directly impacts the demand for deodorants, leading to a…

Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and…