Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound…
In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…
Despite price increases and the squeeze on consumer budgets, demand for deodorants in Belgium remained steady with only a marginal decline in volume sales in 2023. Moreover, deodorants witnessed a relatively better performance in volume terms than…
In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in…
After seeing a good performance in 2022, deodorants in France again saw positive current value and volume growth rates in 2023, and recovered to the 2019 level of value sales (although it did not quite reach this target in volume terms). The warm…
Deodorant sprays continued to account for the majority of value sales, as sprays are readily available in stores throughout the country and it is easy to find different brands with various characteristics, odours, and unit prices. This trend reflects…
Products with more innovative and distinctive functional claims continued to win over new consumers in deodorants in Costa Rica in 2023. One of the most notable examples was Speed Stick Carbon Absorb, which is made with activated charcoal and…
Deodorants in Switzerland posted further positive retail volume and current value growth in 2023. While inflationary pressure on prices stimulated retail current value sales, growth was in line with the retail volume increase. The hot and long summer…
Deodorants are widely used by the population in Dominican Republic, where it is considered a necessity regardless of income group. Despite the price increases in recent years, demand has proved resilient with retail volume sales continuing to rise in…
Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…