Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Deodorant sales in Sweden exhibited stagnation in 2023. Volume sales remained flat, with any growth in value primarily driven by inflation and a modest premiumisation trend. Deodorants are considered an essential beauty and personal care product,…
Deodorants in Switzerland posted further positive retail volume and current value growth in 2023. While inflationary pressure on prices stimulated retail current value sales, growth was in line with the retail volume increase. The hot and long summer…
Deodorants in Thailand witnessed steady and strong growth 2023, in terms of both volume and current value sales. This was largely due to the continued post-pandemic return to pre-pandemic patterns and habits, with local consumers once again becoming…
Deodorants in Azerbaijan registered modest constant value and volume growth, partly supported by continuing population growth. Inflation eased, particularly at the end of 2023, and this also supported volume growth. In addition, a hot summer also…
Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…
Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices…
Deodorants witnessed dynamic current value growth in Israel in 2023. After many companies reduced their use of discounts and increased prices at the end of 2022, the price rises were felt strongly in the final year of the review period. Unilever…
In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options…
Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in…
In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…