Deodorants

Unilever gained modest share increase in the beauty and personal care market in 2022, thanks to the company having the largest mass BPC portfolio globally, which experienced strong growth as inflation impacted consumer spending. Value growth was also…

Procter & Gamble continues its lead within hair care and holds second place in men's grooming. While its globally popular brands continue to be Pantene and Oral-B, it also has brands such as Crest, SK-II, Old Spice, Rejoice, Olay, Gillette, Herbal…

Natura&Co maintains its leadership in mass fragrances, holding the fifth position in the category overall. The macroeconomic challenges from the Russia-Ukraine war and accelerating inflation have impacted Avon International and The Body Shop.…

L'Oréal Groupe remains the leading player in beauty and personal care globally in 2022. Key focus areas include the Aesop acquisition, expansion in Asia Pacific, and achieving sustainable commitments. Applying skinification trends has enabled it to…

After a difficult year for overall beauty and personal care in 2020, when Johnson & Johnson (J&J) saw sales dip slightly, in spite of strong hygiene-driven growth in its oral care operations, the company recorded a better performance in 2021 as its…

After bucking a long-standing trend in 2020, when Henkel benefited from booming bath and shower sales due to the heightened hygiene consciousness globally as a result of the pandemic, which saw the company outperform the overall beauty and personal…

Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…

Deodorants category in Uzbekistan demonstrated resilient growth in 2023, largely influenced by the warm climate of the region. With the gradual easing of COVID-19 quarantine restrictions, the category is experiencing a rebound as the population…

Volume sales of deodorants in Uruguay continued to decline throughout the review period. During early stages of the review period, this was due to the impact of the COVID-19 pandemic; however, since 2021, the main reason for declining demand for…

In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…