Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Dietary supplements is a dynamic consumer health category, which benefits from frequent new product launches year-round. In 2023, the category is witnessing strong double-digit current value growth due to strong consumer demand and rising unit prices…
The COVID-19 pandemic, war in Ukraine, and rising cost of living have exacerbated mental health concerns amongst Croatian consumers. As such, they are increasingly seeking dietary supplements and vitamins that boost their mood and reduce the symptoms…
Post-pandemic habits are driving the growth of dietary supplements in 2023. During COVID-19, sales of dietary supplements increased in Estonia, with consumers seeking products to aid immunity and remain healthy, and sales continue to be supported by…
The popularity of dietary supplements continued unabated in 2023. Despite the easing of the pandemic, Poles remained keen to purchase such products in order to help boost their immune systems and to lead healthier lifestyles. Demographic trends, in…
As a result of the COVID-19 crisis, consumers have become more informed, leading to continued benefits for dietary supplements. In 2023, combination dietary supplements dominate the market, accounting for a significant portion of overall value sales.…
Dietary supplements enjoyed strong retail volume and current value growth in the wake of the Coronavirus COVID-19) pandemic. However, as the threat of the virus eased and related restrictions lifted, the category experienced stabilisation. Consumers…
Dietary supplements are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over. Also, inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. That being…
Dietary supplements registered another strong performance in 2023, with double-digit growth in current value terms. Consumers have adopted healthier habits since the pandemic, and are keen to invest more in their health and immunity. Dietary…
In a similar vein to vitamins, dietary supplements saw positive performances in Lithuania in 2023. New consumption habits with regard to preventative health measures have added momentum to sales. However, sales have been somewhat dampened by the…
Dietary supplements are seeing a strong double-digit increase in retail value sales in 2023 as a result of rising unit prices amidst rampant inflation in the country. Volume growth, meanwhile, is driven by the health and wellness trend and people…
The Coronavirus (COVID-19) pandemic brought spikes in retail volume and current value growth across most categories of dietary supplements in 2020 and 2021. Dietary supplements with immune system positioning saw particularly strong interest from…
Probiotics, known for their positive impact on digestive health and overall wellbeing, have gained significant traction among health conscious consumers. The growing awareness of probiotics as a preventive measure against common digestive issues,…
Growth in dietary supplements current value sales in 2023 is expected to be slower than in 2022, while the vast majority of categories are set to contract in volume terms for a second consecutive year. With Hungary experiencing the highest inflation…
Dietary supplements is set to experience decline in 2023 for two primary reasons. Firstly, the pandemic is over, and many Serbians are less concerned with protecting themselves against COVID-19. Secondly, because of the high rate of inflation and…
The COVID-19 pandemic, conflict in Ukraine, and escalating living expenses have intensified mental health worries among Slovenian consumers. Consequently, many are searching for dietary supplements and vitamins that enhance their mood and alleviate…