Dietary supplements

Market research on the consumer health industry. Our reports feat...

Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Dietary Supplements in Slovenia

Oct 2023

The COVID-19 pandemic, conflict in Ukraine, and escalating living expenses have intensified mental health worries among Slovenian consumers. Consequently, many are searching for dietary supplements and vitamins that enhance their mood and alleviate…

USD 1,195
Country Report

Dietary Supplements in South Korea

Oct 2023

Ginseng remains by far the largest value category within dietary supplements in South Korea. As ginseng is well-known for its overall immunity support, this category is experiencing stable demand, whilst also remaining popular for gifting, with red…

USD 1,195
Country Report

Dietary Supplements in Serbia

Oct 2023

Dietary supplements is set to experience decline in 2023 for two primary reasons. Firstly, the pandemic is over, and many Serbians are less concerned with protecting themselves against COVID-19. Secondly, because of the high rate of inflation and…

USD 1,195
Country Report

Dietary Supplements in Peru

Oct 2023

Dietary supplements is enjoying healthy growth, with trends similar to those seen in vitamins. For example, products which offer multiple benefits are proving popular and, in this case, combination dietary supplements is showing the most robust…

USD 1,195
Country Report

Dietary Supplements in Pakistan

Oct 2023

Value sales for dietary supplements continue to be low in Pakistan and significantly lower than for vitamins. However, it is expected to register healthy growth in 2023, as wealthier consumers take increasingly take a preventative approach to their…

USD 1,195
Country Report

Dietary Supplements in Hungary

Oct 2023

Growth in dietary supplements current value sales in 2023 is expected to be slower than in 2022, while the vast majority of categories are set to contract in volume terms for a second consecutive year. With Hungary experiencing the highest inflation…

USD 1,195
Country Report

Dietary Supplements in Bulgaria

Oct 2023

Probiotics, known for their positive impact on digestive health and overall wellbeing, have gained significant traction among health conscious consumers. The growing awareness of probiotics as a preventive measure against common digestive issues,…

USD 1,195
Country Report

Dietary Supplements in Azerbaijan

Oct 2023

In dietary supplements in Azerbaijan, sales are seeing positive though slowed volume sale growth in 2023, buoyed by fierce competition among market players. However, there is a regulatory hurdle that is curbing growth potential, in that the…

USD 1,195
Country Report

Dietary Supplements in Turkey

Oct 2023

In the wake of Coronavirus (COVID-19), a growing number of local consumers are re-examining their diets. Obesity was identified as a major risk factor for developing severe symptoms, if one contracted the virus. As a result, consumers changed their…

USD 1,195
Country Report

Dietary Supplements in Tunisia

Oct 2023

The advertising of dietary supplements through social media platforms such as Facebook, Instagram, and TikTok is becoming increasingly common in Tunisia. Bloggers, particularly pharmacists and doctors, play a significant role in promoting these…

USD 1,195
Country Report

Dietary Supplements in Sweden

Oct 2023

The health and wellness trend continued have a positive impact on sales on dietary supplements in 2023 as consumers focused on preventative health measures, rather than treating symptoms as they occurred. This trend was exacerbated by the COVID-19…

USD 1,195
Country Report

Dietary Supplements in Slovakia

Oct 2023

The Coronavirus (COVID-19) pandemic brought spikes in retail volume and current value growth across most categories of dietary supplements in 2020 and 2021. Dietary supplements with immune system positioning saw particularly strong interest from…

USD 1,195
Country Report

Dietary Supplements in North Macedonia

Oct 2023

Dietary supplements are seeing a strong double-digit increase in retail value sales in 2023 as a result of rising unit prices amidst rampant inflation in the country. Volume growth, meanwhile, is driven by the health and wellness trend and people…

USD 1,195
Country Report

Dietary Supplements in Lithuania

Oct 2023

In a similar vein to vitamins, dietary supplements saw positive performances in Lithuania in 2023. New consumption habits with regard to preventative health measures have added momentum to sales. However, sales have been somewhat dampened by the…

USD 1,195
Country Report

Dietary Supplements in Latvia

Oct 2023

Dietary supplements registered another strong performance in 2023, with double-digit growth in current value terms. Consumers have adopted healthier habits since the pandemic, and are keen to invest more in their health and immunity. Dietary…

USD 1,195
Country Report

Dietary Supplements in Kazakhstan

Sep 2023

Dietary Supplements in Kazakhstan remains an attractive proposition for manufacturers and distributors in 2023, as their prices are not regulated by the Tariff Regulatory Authority. Dietary supplements continues to grow healthily in retail volume and…

USD 1,195
Country Report

Dietary Supplements in Guatemala

Sep 2023

Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…

USD 1,195
Country Report

Dietary Supplements in Georgia

Sep 2023

Dietary supplements are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over. Also, inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. That being…

USD 1,195
Country Report

Dietary Supplements in Indonesia

Sep 2023

In 2023, dietary supplements is only set to see low current value growth, but will maintain the gains seen during the pandemic. Meanwhile, although retail volume sales are expected to decline in around half the categories, this is after seeing a peak…

USD 1,195
Country Report

Dietary Supplements in Australia

Sep 2023

Rising inflation in 2023 is placing downwards pressure on disposable incomes in Australia, which is having a significant impact on discretionary spending. While there is still robust interest in dietary supplements, such products are expensive, and…

USD 1,195
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