Dietary supplements

Although awareness of dietary supplements is increasing in Algeria, adoption remains limited in 2024. Culturally, Algerian consumers prefer to rely on home-made and natural remedies over supplements, which are not yet seen as essential healthcare…

Despite the ongoing inflationary pressures, consumers have become more health-aware and are paying more attention to maintaining healthy lifestyles to help boost their immune systems, which has supported sales of dietary supplements. The expansion of…

Dietary supplements in Australia has proven to be resilient to the high rates of inflation and cost-of-living increases over the last two years of the review period. While value growth can be attributable partly to price-driven growth, dietary…

Dietary supplements has seen mixed results in 2023 with some categories recording healthy growth while others have seen a steep drop off in demand. Overall, consumers are frequently using dietary supplements in 2023 as they look to lead healthier and…

Unlike many other consumer health products, the prices of dietary supplements are not regulated by legislation in Azerbaijan. However, the conditions for registering dietary supplements have become significantly more complicated in 2024, and this…

Dietary supplements in Belgium is expected to continue to see strong retail current value growth in 2024, supported by price rises as retail volume sales are uneven. Some categories are projected to post retail volume decreases, while most are set to…

In 2024, dietary supplements in Bolivia is recording rising volume sales though at a more moderate rate than was seen in the previous year. Current value sales are growing substantially as players grapple with escalating costs related to financial…

In 2024, dietary supplements continue to gain significant traction among local consumers in Bosnia and Herzegovina, largely driven by the enduring health and wellness trends. These trends have become a cornerstone of the daily routines of many…

Dietary supplements is expected to see solid current value growth in Brazil in 2023, maintaining the trend seen for many years. During the years of the pandemic, consumers predominantly focused on products that strengthened their immune system. While…

Dietary supplements in Bulgaria is witnessing robust value growth in 2024. Retail volume sales are showing strong recovery in probiotics and are also picking up in herbal/traditional dietary supplements as inflationary conditions subside in Bulgaria.…

The growth of dietary supplements decelerated due to a shift in consumer behaviour back to pre-pandemic shopping patterns, characterised by reduced emphasis on vitamins and dietary supplements. Additionally, the escalating cost of living is placed…

Dietary supplements is set to record strong current value growth in Canada in 2024, building on solid value growth in 2023. Rising sales are being seen across dietary supplements categories, with probiotic supplements recording notable growth…

In value sales terms, dietary supplements in Chile maintains its upward trajectory. This is primarily due to the supplementation boom, which has continued its rise among Chilean consumers who are constantly seeking products to help prevent potential…

Following high growth in 2023, the first year after the lifting of pandemic restrictions, the retail current value growth rate for dietary supplements in China is expected to slow down in 2024, below the review period CAGR, as a counterbalance to the…

Dietary supplements in Colombia are not regularly consumed by the majority of the population, as they are expensive and economic conditions remain difficult for many households. While almost all significant categories are projected to post retail…

Omega-3 supplements have gained immense popularity in Costa Rica due to the growing awareness among people about their health benefits. Omega-3 fatty acids are considered essential nutrients that cannot be produced by the body, and are therefore…

The rising self-medication trend is fostering greater interest in dietary supplements in Croatia in 2024, with category products gaining traction among health-conscious consumers who are adopting healthier lifestyles and diets. As dietary supplements…

In 2024, dietary supplements continued to experience solid positive growth as the health and wellness trend remained prominent amongst Danish consumers. Increasing numbers of individuals are incorporating supplements into their daily routines to…

Dietary supplements continue to be very popular in the Dominican Republic and are expected to register healthy current growth in 2024. There are a wide range of supplements available and they are increasing all the time. An emerging supplement is…

Probiotic supplements is a standout product within dietary supplements and is expected to register double-digit volume growth in 2023. Probiotics supplements are available over the counter, but part of their success is due to sales representatives…

There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…

Post-pandemic habits are driving the growth of dietary supplements in 2023. During COVID-19, sales of dietary supplements increased in Estonia, with consumers seeking products to aid immunity and remain healthy, and sales continue to be supported by…

Dietary supplements is seeing moderate growth in terms of current value sales in Finland in 2024, with combination dietary supplements – both standard and herbal – doing well. By contrast, mature segments such as fish oils are in decline. Rising unit…

Dietary supplements in France is seeing robust volume and current value growth in 2024. This positive trend has been bolstered by significant price increases as companies have passed on the inflationary costs associated with transport, ingredients,…

Dietary supplements is enjoying significant volume and value growth in Georgia in 2024, driven by increasing consumer awareness. The COVID-19 pandemic prompted Georgians to actively incorporate vitamins into their routines, leading to a consistent…

Most areas of dietary supplements continued to grow in volume and current value terms in 2023, albeit generally at quite modest rates, particularly in volume terms. Sales have been hit by the saturated nature of dietary supplements as well as the…

Retail selling prices of dietary supplements in Greece were subject to hikes in 2022 and 2023. In 2024, prices continue to rise. Inflationary pressure on prices pushes strong retail current value growth in many categories. Higher prices are making…

Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…

The offer of probiotic supplements in Hong Kong has evolved significantly, moving beyond an initial focus on digestive health and expanding into a broader range of health concerns. While probiotics were previously known for their benefits in…

In 2024, dietary supplements in Hungary were heavily promoted in magazines, showing the positive effects of certain products and highlighting the importance of supplements in avoiding health issues. Consumers have become more interested in…

Dietary supplements has been experiencing significant growth in India, primarily owing to the growing challenge of maintaining a balanced diet in the face of increasingly hectic and sedentary lifestyles. As the pace of life accelerates and work…

In 2023, dietary supplements is only set to see low current value growth, but will maintain the gains seen during the pandemic. Meanwhile, although retail volume sales are expected to decline in around half the categories, this is after seeing a peak…

Healthier lifestyles and a focus on immune system support are the key drivers of dietary supplements sales in 2023. Concerns surrounding COVID-19 led more Irish consumers to start taking dietary supplements on a regular basis as a preventive measure…

Dietary supplements is a sizeable product area in Israel, only second behind analgesics, and it is expected to register strong current value growth in 2023, and the highest rate during the review period. The COVID-19 pandemic has accelerated the…

Dietary supplements is expected to see current value growth in Italy in 2024. Probiotics continues to represent a key segment within dietary supplements in the Italian market, confirming the status of such products as a primary focus for the health…

Dietary supplements saw sales expansion in recent years due to growing health consciousness. However, stricter regulations on the advertising of dietary supplements and intense competition are expected to lead to a retail current value decline in…

Dietary Supplements in Kazakhstan remains an attractive proposition for manufacturers and distributors in 2023, as their prices are not regulated by the Tariff Regulatory Authority. Dietary supplements continues to grow healthily in retail volume and…

There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more…

Dietary supplements registered another strong performance in 2023, with double-digit growth in current value terms. Consumers have adopted healthier habits since the pandemic, and are keen to invest more in their health and immunity. Dietary…

In a similar vein to vitamins, dietary supplements saw positive performances in Lithuania in 2023. New consumption habits with regard to preventative health measures have added momentum to sales. However, sales have been somewhat dampened by the…

The Malaysian market for dietary supplements is set to experience robust growth in current value terms in 2024, driven by consumers' increasing focus on preventative health measures. Eye-health will enjoy an especially strong performance, driven by…

In recent years, there has been a significant increase in awareness and understanding of mental health issues in Mexico, as well as their impact on overall wellbeing. People recognise the importance of taking care of their mental health as much as…

Growth in total dietary supplements current value sales in Morocco in 2023 is expected to surpass that recorded in 2022, as are volume growth rates for most categories. Just as with vitamins, rising health awareness is leading more people to…

In 2024, dietary supplements in New Zealand is set to exhibit steady retail current value growth, with volume sales also increasing across most categories. An increasing number of consumers are moving away from dietary supplements that target only…

Consumers are becoming more conscious of the significance of maintaining a balanced diet, recognising that modern lifestyles, characterised by long work hours and frequent dining out, often contribute to unhealthy eating habits. Consequently,…

Dietary supplements are seeing a strong double-digit increase in retail value sales in 2023 as a result of rising unit prices amidst rampant inflation in the country. Volume growth, meanwhile, is driven by the health and wellness trend and people…

Sales of dietary supplements remained relatively stable throughout the review period and into 2023, despite the influence of the COVID-19 pandemic. Unlike vitamins, which surged in popularity during the early stages of the pandemic, dietary…

Value sales for dietary supplements continue to be low in Pakistan and significantly lower than for vitamins. However, it is expected to register healthy growth in 2023, as wealthier consumers take increasingly take a preventative approach to their…

Dietary supplements is enjoying healthy growth, with trends similar to those seen in vitamins. For example, products which offer multiple benefits are proving popular and, in this case, combination dietary supplements is showing the most robust…

The popularity of dietary supplements continued unabated in 2023. Despite the easing of the pandemic, Poles remained keen to purchase such products in order to help boost their immune systems and to lead healthier lifestyles. Demographic trends, in…