Direct Selling

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…

After two years of solid growth, direct selling experienced a decline in current value terms in 2023. However, performances varied within direct selling in 2023 with some categories continuing to perform well in 2023, but especially those with a…

Direct selling declined in terms of current value sales in Vietnam in 2023, with the drop driven by the continued fall of leading brands Herbalife Nutrition, New Image, and Amway as they struggled in the context of global inflationary pressures.…

Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…

In 2023, direct selling in Germany continued on its growth trajectory, albeit at a steadier pace compared to the spike during the pandemic. The channel's success is largely attributed to its effective digital transformation and the adoption of a…

Direct selling in Israel in 2023 was reported to have somewhat benefitted from consumers spending more time at home due to the geopolitical situation in the country. As such, products which can be delivered to consumers’ homes are attracting…

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

In 2023, direct selling registered marginal growth in retail value sales. After a decline in 2022, direct selling returned to positive if marginal growth. The cost-of-living crisis proved beneficial for the industry as more people sought to be hired…

Compared to the double-digit growth experienced the previous year, direct selling in Australia recorded a more subdued performance in 2023, facing greater competition from e-commerce, with local consumers continuing to be attracted to the many…

The pandemic has revived the fortunes and renewed the popularity of the direct selling channel amongst Norwegian consumers, as it led companies to establish new ways of marketing and selling their products, namely by using digital tools, such as…