Direct Selling

Growth in direct selling current value sales in 2022 was up significantly on 2021. While this was partly because spiralling inflation caused unit prices to rise, the improvement was primarily explained by reduced concern about community transmission…

Although value sales through direct selling are low in Georgia, they showed a slight increase in 2022. There is a shift away from this channel due to growing competition from online players, which provide a greater assortment of products and the…

Direct selling saw sales boosted during the pandemic, and the impact has persisted post-pandemic, with growth accelerating again in 2022 after a slowdown in 2021 The channel remains far from saturation or maturity. The key factors driving the…

Direct selling is seeing positive growth in 2022, albeit below the level of inflation. The category took a hit during the era of the pandemic, when restrictions on person-to-person contact severely dampened value sales, and 2021 only saw a modest…

The outbreak of the Coronavirus (COVID-19) pandemic hit direct selling companies hard as they were almost entirely dependent on their sales agents or distributors to generate sales. Restrictions on movement and socialisation stopped this model in its…

Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Direct selling has evolved in the recent review period, with sellers turning to social media and online marketplaces. This switch to e-commerce was stimulated by the era of COVID-19, when consumers and players alike were forced to embrace online…

Beauty and personal care brands, including players such as Avon, continued to represent the largest part of the direct selling business. In 2022, these players were able to leverage their longstanding relationship with consumers, using their solid…

Direct selling benefited from a rising number of agents, particularly women, in Tunisia in 2022. This surge in participation can be attributed to the intensified recruitment efforts of leading operators such as Avon, which actively sought to expand…