Dominican Republic

With the onset of the COVID-19 pandemic in 2020 and consumers spending more time at home, shaving frequency among men decreased significantly, denting retail sales of shaving products and blades. In later years, Dominicans renewed their interest in…

Despite the challenging economic conditions affecting the country, consumers continue to purchase a variety of dermatological products as awareness about treating certain conditions increases. Categories such as haemorrhoid treatments, medicated…

Consumers were impacted by high inflation and rising prices in 2022 and increasingly opted to reduce their spending or seek out promotional deals to budget effectively. Dominicans sought out retailers and channels that offered the greatest return on…

The juice category has grown significantly in Dominican Republic in 2022 and 2023 in retail volume terms. The category has seen even stronger growth in current value terms due to inflation-driven price rises. Juice drinks (up to 24% juice) has been…

Cheese is expected to register moderate current value and volume growth. However, inflation is still an issue and consumers are expected to continue to be highly price sensitive and prioritise value for money. This price sensitivity is expected to…

Given the persistent inflationary pressures experienced in the country, it is not surprising that the vitamins category has also seen significant price increases. According to official sources, vitamins experienced a rise of 6.9% in 2022, which is…

In 2023, the cost of living remained high in the Dominican Republic driving consumers towards more affordable options in bath and shower. Sales of bar soap picked up considerably as these formats are still considered a more economical alternative to…

In 2023, retail adult incontinence goods in the Dominican Republic recorded double-digit retail value growth while retail volume sales remained positive. Despite inflationary pressures and the rising cost of living, the product is considered a daily…

Tea remains by far the smallest category within hot drinks, with it having limited appeal among the vast majority of Dominicans. Coffee is traditionally the most preferred hot drink among locals, while tea and tea infusions are generally seen as…

Coffee remains by far the most important area of hot drinks in Dominican Republic. Not only is the country an important coffee producer but Dominican families also have a deep-rooted habit of consuming coffee in their homes, especially fresh coffee.…

Hot drinks has continued to see dynamic growth in 2023 with this being linked largely to the performance of coffee which is the most popular option among Dominicans. Coffee is not only drunk for breakfast, but also at various times of the day, such…

Retail prices of edible oils continued to rise in 2023 due to the inflationary climate, although at a slower rate than was witnessed in 2022. External factors, such as the high price of commodities and the war in Ukraine, have impacted the supply…

Other dairy is a sizeable product area in the Dominican Republic, largely supported by the popularity of evaporated milk. In 2023, it is expected to register moderate current value and volume growth. While there is still economic uncertainty, as a…

Digestive remedies continued to see an expansion in its consumer base in 2023 with higher penetration levels translating to stronger retail value sales. Products for indigestion and heartburn saw healthy growth thanks to more consumers eating outside…

Beauty and personal care remain the main category in direct selling with brands like Belcorp and Natura posting positive growth in 2022. The use of personalized recommendations and innovative products at affordable prices is supporting development.…

Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…

Dietary supplements continues to expand in 2023 as consumers have a large variety of products to choose from and are responding favourably to new product launches. At the end of 2022, for instance, Megalabs, launched InvitaEnergy, a combination of…

A sustained increase in prices has hindered the recovery of breakfast cereals. Double-digit price increases were recorded in 2022, and inflation continues to impact all categories in 2023, especially children’s cereals and muesli and granola.…

Energy drinks has continued to see strong growth in retail volume terms in 2023 with consumers returning to their pre-pandemic purchasing behaviour. Meanwhile, energy drinks has also seen dynamic double-digit growth in current value terms in 2023,…

Bottled water is seeing strong and stable growth in retail volume terms in 2023 with the category seeing stronger growth compared to 2022. Retail volume sales saw slower growth in 2022 as price inflation saw some consumers looking to make savings,…