Dominican Republic

Although economic freedom is slipping, the Dominican Republic enjoys political stability, but corruption remains endemic. Economic performance has been solid, but is slowing and remains dependent on tourism, whilst the country continues to attract…

Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…

Dietary supplements continues to expand in 2023 as consumers have a large variety of products to choose from and are responding favourably to new product launches. At the end of 2022, for instance, Megalabs, launched InvitaEnergy, a combination of…

Soft drinks has continued to see healthy growth in retail volume and current value terms in 2023. Sales have been supported by consumers returning to their old consumption habits now that the pandemic is over. Although sales have seen steady growth…

RTD tea has seen significant growth in retail value and volume terms in 2023 as the category begins its recovery from the heavy losses seen in 2021 and 2022. Sales of RTD tea experienced a dramatic decline in these two years due to the withdrawal of…

Wound care is a very mature category in the Dominican Republic, with little innovation or new product launches to spark consumer interest in recent years. The category has consequently seen little in terms of growth given the very high level of…

The overall inflation rate in the Dominican Republic has decreased in 2023 and is projected to close at 4.9%, compared to 9.5% in 2022, marking a significant decline in price increases. However, inflation continues to impact various staple foods…

The bakery industry in the Dominican Republic is mainly composed of microenterprises that are highly vulnerable to any increases in raw material costs due to their limited purchasing power. External factors such as the conflict between Ukraine and…

The picture is expected to be brighter for baby food in 2023, with healthy current value and volume growth. While inflation remains high, pressure is expected to ease. In addition, the appreciation of the Dominican peso against the US dollar is…

Jams and preserves is the largest category by volume with the majority of production originating from local companies that use well-known and popular fruits. While some imported brands are available in the Dominican Republic, they are less prevalent…

Despite persistent inflationary pressures affecting the country and the sports nutrition industry in particular, consumers continue to purchase these items to help them maintain their regimes of fitness regimes. The fitness boom in the country is…

Consumer purchasing behaviour of beauty and personal care has evolved in the face of rising costs of living, with middle- and low-income demographics most affected by the inflationary conditions in the Dominican Republic. Many of these consumers were…

Baby and child-specific products in the Dominican Republic is led by Johnson's Baby distributed by Johnson & Johnson Dominicana CxA. In 2023, this brand saw increasing pressure from lower-priced brands that were more attractive to frugal-minded…

In 2023, away-from-home tissue and hygiene saw double-digit value sales growth in the Dominican Republic. The COVID-19 pandemic led to the temporary closure of businesses, significantly impacting tourism and hospitality, which are essential…

Sweet biscuits, snack bars and fruit snacks in the Dominican Republic is expected to register healthy current value growth and more moderate volume growth in 2024. There has also been a degree of shrinkflation over the past two years, as players have…

In 2023, the Dominican economy showed moderate growth although GDP remains lower than before the pandemic. This low growth in the economy, combined with a period of higher living costs, led consumers to prioritise their purchases. In beauty and…

Cigar sales grew significantly in the Dominican Republic 2023, continuing their excellent performance of the past two years. Growth is attributable to rising demand for good quality tobacco, and cigars being a symbol of a high social status. This…

The price increase in the rise, pasta and noodles category has not been as sharp as in other staple foods categories, therefore volume growth has remained steady throughout 2023. Rice and pasta, being low-cost products, have benefited from…

After coffee, chocolate-based flavoured powder drinks is the most popular category of hot drinks in Dominican Republic. However, the category has seen a significant decline in sales in 2023 through the retail channel, which has been largely due to…

Despite challenging macroeconomic conditions in the country and higher prices for just about everything, paediatric consumer health managed to record positive growth over the review period and in 2023, reflecting the importance families place on the…