Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Dominican Republic. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection…
In 2023, the Dominican economy showed moderate growth although GDP remains lower than before the pandemic. This low growth in the economy, combined with a period of higher living costs, led consumers to prioritise their purchases. In beauty and…
The relentless surge in prices has significantly impacted processed fruit and vegetables, resulting in a notable slowdown in retail volume growth across the categories, with consumers shifting towards fresh produce in search of better prices. The…
Following significant price increases in 2022, prices continue to rise in 2023, albeit at a lower rate. The implementation of the government’s zero tariff policy for basic basket goods to bring some relief to the country’s most vulnerable consumers…
In 2023, retail adult incontinence goods in the Dominican Republic recorded double-digit retail value growth while retail volume sales remained positive. Despite inflationary pressures and the rising cost of living, the product is considered a daily…
While higher retail prices and lower spending power led to more conscious consumption in 2022, special promotional days provided a welcome boost to value sales throughout the year. Black Friday hosted between the 24 and 27th of November was such an…
Consumers were impacted by high inflation and rising prices in 2022 and increasingly opted to reduce their spending or seek out promotional deals to budget effectively. Dominicans sought out retailers and channels that offered the greatest return on…
In 2023, toilet paper in the Dominican Republic recorded positive retail value growth, boosted by rising price points. The higher cost of living has impacted consumers, with price increases noted across essential and daily products. Toilet paper was…
The price increase in the rise, pasta and noodles category has not been as sharp as in other staple foods categories, therefore volume growth has remained steady throughout 2023. Rice and pasta, being low-cost products, have benefited from…
RTD tea has seen significant growth in retail value and volume terms in 2023 as the category begins its recovery from the heavy losses seen in 2021 and 2022. Sales of RTD tea experienced a dramatic decline in these two years due to the withdrawal of…
RTDs were the star performer in the Dominican Republic in 2023. While other alcoholic drinks registered minimal volume growth, or saw sales decline, RTDs register double-digit percentage volume growth. Volume sales are now almost on par with wine.…
Ketchup continues to lead in cooking and table sauces in the Dominican Republic. Brands are innovating by introducing stand-up pouches that provide greater convenience for consumers, such as from the likes of Gourmet, Linda, Heinz and Famosa.…
Savoury snacks are expected to continue to be the most popular snack by far in the Dominican Republic in 2024, particularly savoury biscuits and salty snacks such as potato chips, tortilla and puffed snacks. That being said, volume growth is expected…
A growing number of consumers in the Dominican Republic have adopted the use of skin care products as part of their personal care routine, understanding that body care goes beyond aesthetics and supports general health. This behaviour is more…
The e-vapour products market in the Dominican Republic recorded strong growth in 2023 thanks to the wide acceptance that these products are enjoying. They are attracting consumers of cigarettes and small cigars who perceive these products to be less…
Snacks in the Dominican Republic is expected to register moderate current value and volume growth in 2024, in what is an improving economic picture. Inflation is easing and interested rates are also lower.
Soft drinks has continued to see healthy growth in retail volume and current value terms in 2023. Sales have been supported by consumers returning to their old consumption habits now that the pandemic is over. Although sales have seen steady growth…
While spirits continued to be a popular alcoholic drink in the Dominican Republic in 2023, it registered a significant drop in volume sales. With the economy spluttering and prices also rising, consumers cut down on consumption of spirits, as prices…
Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…
Despite persistent inflationary pressures affecting the country and the sports nutrition industry in particular, consumers continue to purchase these items to help them maintain their regimes of fitness regimes. The fitness boom in the country is…