Drinking Milk Products

With the pandemic over consumers have been returning to convenience stores to buy fresh milk with there being no need for bulk purchases at supermarkets or hypermarkets anymore. Consumers have been shifting back to their pre-pandemic preference for…

In 2024, Olper’s has solidified its position as a leader in drinking milk products in Pakistan. The brand's extensive distribution network, consistent product quality, and innovative marketing strategies have been instrumental in its ascendance to…

Fresh milk is generally preferred over shelf stable milk by consumers in Singapore, with higher sales historically. This is set to continue in 2024, with fresh milk expected to account for a 57% share of total volume sales of cow’s milk. However, in…

Drinking milk products is seeing strong retail value growth and healthy retail volume growth in Kazakhstan in 2024, supported by the fact that milk is a staple in the country and enjoys solid baseline demand. The positive birth rates in the country…

Drinking milk products is set to see current value growth in Vietnam in 2024. Drinking milk is increasingly seen as an essential food for children and young adults in Vietnam, especially in urban areas. This is making the category more attractive for…

The market for drinking milk products in Thailand is expected to experience healthy growth in retail volume terms in 2024, continuing the trend from the previous year. This growth comes despite the Thai government's decision to raise the prices of…

The market for drinking milk products in Indonesia is poised for mid-single digit growth in total volume terms in 2024, continuing the upward trend seen in the previous year. This growth reflects the increasing popularity of milk among Indonesians,…

The lingering effects of inflation, combined with a constant rise in the cost of living in Hong Kong, have prompted a notable shift in consumer behaviour within the retail landscape. Faced with the pressure of higher everyday expenses, local…

Drinking milk products is expected to register healthy volume growth in Azerbaijan in 2024. Its importance in the local diet is one reason for its strong performance. Shelf stable still accounts for most volume sales and is also expected to register…

In 2024, drinking milk products in Japan is expected to see an increase in retail current value terms due to rises in unit prices, following price revisions already made in 2023. However, as a result of price rises, retail volume sales are…

Retail sales of drinking milk products in China are expected to see a slight decline in current value terms in 2024, due to several compounding factors. For instance, the overall economic environment remains weak, therefore dampening consumer demand.…

In 2023, high inflation impacted the price of milk due to an increase in feed costs for cattle. This increased the procurement cost of milk, with major brands increasing the retail price per litre. However, demand for milk remained strong in 2023, as…

Drinking milk is expected to register both healthy current value and volume growth, with a growing population supporting volume sales. While inflation is still high, it is easing. Shelf stable continues to account for most volumes sales through…

Drinking milk products represented the largest category within dairy products and alternatives, having accounted for more than 40% of retail volume sales in 2023. The market is characterised by the strong appeal of shelf stable milk, largely due to…

Further retail volume and current value growth is expected across drinking milk products in 2023. The constant strong upward trajectory in the demand for drinking milk products through the review period, including the Coronavirus (COVID-19) crisis of…

In 2023, drinking milk products in South Korea is expected to continue to thrive in current value terms, building on the positive growth seen in the previous year. However, this growth trajectory varies significantly at the category level, and the…