Drinking Milk Products

Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…

Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…

Shelf-stable milk is growing at a faster rate than fresh milk. Driven by hectic lifestyles and limited time, consumers are increasingly opting to buy milk in bulk that they can keep on their shelves at home until it is consumed thanks to its longer…

Consumer demand for drinking milk products in Bosnia and Herzegovina remains stable in 2024 despite the negative demographic growth and the shrinking consumer base. Increased consumption of drinking milk products locally aligns with global health and…

Post-pandemic, the consumption of most drinking milk subcategories in Bulgaria declined or stagnated due to a reduction in home cooking. On the other hand, current value sales remained buoyant due to increased average unit prices as a result of…

In 2024, cow's milk continues to maintain positive dynamics, both in volume and value, solidifying its position as a major category within drinking milk products in Georgia. This consistent demand is driven by the integral role milk plays in Georgian…

After several years of declining volume sales in drinking milk products, the trend has reversed in the Czech Republic. Stabilisation of the economy is lifting expenditure on drinking milk products. Higher demand is being met with an expansion in…

Overall, drinking milk is expected to register positive value growth in Croatia, along with more muted volume growth, as continuing population decline dampens volume sales somewhat. Flavoured milk and in particular chocolate milk is expected to…

Drinking milk registered healthy current value and volume growth in Estonia in 2024. A significant number of newly arrived migrants from Ukraine, escaping from the war, also helped to boost volume sales. However, inflation remained an issue,…

Drinking milk products witnessed further volume sales decline in 2024 due to retail price growth. The rising cost of milk production, processing and retailing has put upward pressure on milk prices. On the demand side, the cost of living has…

Private label has strengthened its position in drinking milk products over 2024. Smaller retail stores frequently turn their refrigerators off leading to a limited selection of dairy products overall. By contrast, larger retailers in the modern…

Drinking milk products is expected to register both current value and volume growth in Latvia in 2024. Full fat fresh cow’s milk continues to account for most volume sales, as consumers see full fat as more nutritious than lower fat. Volume sales for…

Drinking milk products in Lithuania is anticipated to experience a fairly flat performance in retail volume terms in 2024, reflecting the market's high level of saturation and limited growth opportunities across most segments. Despite recent economic…

Drinking milk products in North Macedonia is expected to register healthy current value and also positive volume growth. Value growth is also being driven by increasing segmentation, which is adding value and increasing profit margins. In particular,…

Drinking milk products is achieving small positive retail volume gains in 2024, while value is better supported by high unit prices. Indeed, we have seen high production costs for milk in Poland, which has placed pressure on manufacturers. That said,…

Sales of cow’s milk have benefited from consumers shifting away from the grey market and towards formal sales. Manufacturing of raw milk by households in rural areas is decreasing as it has become unprofitable due to there being fewer cows and…