Drinking Milk Products

In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…

Milk producers continued to struggle with high production costs in 2023. The main factors contributing to this trend were rising energy and transport prices and adverse weather conditions, with the country having suffered a severe drought during the…

Fresh milk is seeing a revival in volume sales in 2023 following a decline in the previous year due to the high rate of inflation and the increasing cost of living, which put pressure on consumers. In 2023, however, sales are witnessing healthy…

As the prices of food have been soaring, retailers are focused on bringing consumers the lowest prices possible for essential products such as drinking milk products. This means that farmers and producers do not really have much room to increase…

In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…

The rising purchase price of milk over 2022, motivated farmers to increase production. This increase was reflected on the consumer's side, with retail milk volume increasing in 2022. This was partly the result of population increase, with almost half…

Drinking milk products represented the largest category within dairy products and alternatives, having accounted for more than 40% of retail volume sales in 2023. The market is characterised by the strong appeal of shelf stable milk, largely due to…

In 2022, the price of fresh milk increased significantly, and this has continued into 2023. This growth is primarily being driven by pressures of inflation at various levels, which is being seen globally as an impact of the pandemic and other…

The dairy industry was among the most severely impacted in 2022. The lingering impact of the pandemic, continued Brexit-related issues and most importantly, the start of the war in Ukraine, pushed up production costs with utilities, fertiliser, and…

Drinking milk is increasingly seen as an essential food for children and young adults in Vietnam, especially in urban areas. This is making the category more attractive for investors. As drinking milk products are perceived to be an important source…

In 2022, milk consumption in Ecuador was limited by the national strike that took place in the middle of the year, which complicated the logistics chain. With no national strikes in 2023, consumption returned to normal; however, category growth in…

Drinking milk is expected to register moderate volume growth in 2023, partly supported by continuing population growth. In addition, prices are expected to stabilise, and this is also expected to support volume sales. Shelf stable milk continues to…

2023 saw further fluctuations in the retail volume sales performance of drinking milk products in Lithuania as demand contracted after positive growth was recorded in 2022. This followed a negative retail volume performance in 2021 after positive…

In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…

Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…

Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…

Drinking milk products in Sweden witness relative stability in 2023. Nonetheless, cow's milk consumption continues to drop as plant-based milks, new launches, and strong marketing allure consumers away. In addition, Swedes are often eating out,…

During the first half of 2022, the high number of confirmed COVID-19 cases led to a significant portion of the population being under home isolation. This resulted in heightened demand for larger-sized drinking milk products, as well as shelf-stable…

Semi skimmed shelf stable milk experienced a significant decline in volume of 30% in 2022, largely due to the shortage of milk production by farmers and financial challenges. This decline has significantly impacted the Tunisian dairy sector, with…

Drinking milk is expected to register double-digit current value growth, but minimal volume growth. Price rises have been significant, largely due to low milk production caused by drought conditions. In addition, a near ban on imports from Uganda has…