Eastern Europe

The Zagreb in Croatia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Split in Croatia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Sofia in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Sarajevo in Bosnia and Herzegovina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Prague in the Czech Republic report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Plovdiv in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Brno in the Czech Republic report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Banja Luka in Bosnia and Herzegovina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure,…

Mondelez is striving to recoup lost market share within sweet biscuits, snack bars and fruit snacks in Ukraine in 2024. The player saw a drop in 2022, mostly driven by imported goods, as its local factory is located close to the Russian border in…

One of the more significant new product launches in sweet biscuits in recent years saw Ferrero enter the category in 2023 with its Nutella Biscuits brand. Nutella is the leading brand in sweet spreads and as such it is benefiting from positive brand…

Sales in sweet biscuits, snack bars, and fruit snacks are in a slight overall volume slump in Slovakia in 2024, while value is better supported by unit price growth. That said, while sweet biscuits is seeing a volume slump, fruit snacks and snack…

Despite aligning with the growing preference for healthier snacks, fruit snacks are expected to be among the weakest performing categories in 2024 in Croatia, with minimal volume growth. This trend is primarily driven by significant price hikes.…

In 2024 Roshen Kondyterska Korporatsia is maintaining its lead of overall sugar confectionery in Ukraine, benefitting from fixed price promotions and a variety of novelties in its Yummi Gummi brand. The company offers the most favourably priced…

Medicated confectionery continues to experience dynamic growth both in value and volume terms in 2024. This strong growth can be attributed to the resurgence of cases of cold and flu. With COVID-19 no longer in place other seasonal viruses such as…

Sugar confectionery sales are being influenced by high raw sugar prices in 2024, leading to inflated unit prices supporting value, while volume sales remain in an overall slump. Within this environment, consumers welcome price-based promotions and…

The worsening financial situation in Croatia, marked by rising living expenses and food prices, has significantly impacted consumer behaviour in 2024. This has led to a surge in the popularity of private label sugar confectionery. Consumers are…

Snacks in Ukraine in 2024 is benefitting from some economic stabilisation and local adaption to life during war. Retail volume sales for many snacks segments are showing recovery, albeit it small, with progress still limited by current circumstances…

The snacking culture continues to develop in the Czech Republic which is helping the category to grow despite prevailing economic challenges. More consumers, especially younger generations, are turning to subsidising traditional meals with…

Snacks in Slovakia in 2024 is seeing flat total volume growth in 2024, with a slight negative-digit volume decline in retail terms and small positive growth in foodservice. Meanwhile, value sales are being better supported by ongoing unit price…

Inflation's grip on the Croatian economy continues to impact snacks in 2024. Soaring production costs and rising commodity prices have led to a significant increase in retail snack prices. While this has boosted the value of snack sales, it has also…