Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour,…
The cost of living crisis towards the end of the review period, following on from the economic impact of the Coronavirus (COVID-19) crisis, had a significant effect on retail volume and current value sales of menswear in the Czech Republic. High…
There is a significant level of maturity in jeans in the Czech Republic, with most people owning more than one pair, often a pair for leisure and a smarter pair for socialising or even at work. Premium and super premium brands have been challenged…
A healthy lifestyle, increased levels of exercise (gym and outdoor) and participation in sports and more time spent outdoors boosted sales of functional and technical hosiery in the Czech Republic in 2023. Functional sheer hosiery that is designed to…
Across footwear, sneakers (trainers) and children’s footwear are projected to see the steepest increases in unit prices over 2023, although the demand for sneakers continued to gain traction. Heeled shoes and boots have seen significant increases in…
Childrenswear is expected to see a further, and stronger, decline in retail volume sales and a moderate, but much slower, retail current value increase over 2023. There was some fluctuation or downsizing about the performance of the category overall.…
A recovery in consumer demand in 2022 enabled the fashion industry to rebound, although high inflation, geopolitical challenges and the energy crisis affected the cost of living and consumer behaviour in Q4. Although overall business results were…
The obligation to wear a face mask or respirator was completely lifted, even from places like hospitals and retirement homes, in the Czech Republic in early 2022. Since then, the demand for washable face masks has continued to shrink. Despite the new…
Inflation has shaped how Romanians make purchases, with impulse shopping now declining. However, demand for womenswear remained high in 2023, as consumers prefer to wait for discounts or sometimes even to buy in instalments rather than giving up…
Inflation and declining purchasing power generally drive down demand for non-essential products. Nevertheless, demand for sportswear continued to increase in both 2022 and 2023, showing that there is still considerable room for growth in a context of…