Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour,…
The cost of living crisis towards the end of the review period, following on from the economic impact of the Coronavirus (COVID-19) crisis, had a significant effect on retail volume and current value sales of menswear in the Czech Republic. High…
There is a significant level of maturity in jeans in the Czech Republic, with most people owning more than one pair, often a pair for leisure and a smarter pair for socialising or even at work. Premium and super premium brands have been challenged…
A healthy lifestyle, increased levels of exercise (gym and outdoor) and participation in sports and more time spent outdoors boosted sales of functional and technical hosiery in the Czech Republic in 2023. Functional sheer hosiery that is designed to…
Across footwear, sneakers (trainers) and children’s footwear are projected to see the steepest increases in unit prices over 2023, although the demand for sneakers continued to gain traction. Heeled shoes and boots have seen significant increases in…