Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…
Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant…
The war in Ukraine derailed the economic recovery of the Czech Republic and further disrupted the growth of real wages. GDP fell slightly in 2023, mainly reflecting a decline in household consumption amidst deteriorating consumer sentiment and a high…
The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…
Colour cosmetics continues to recover from the COVID-19 pandemic in Slovakia. A large proportion of current value growth has been driven by inflation and rising prices in 2023. Many consumers are turning towards colour cosmetics to indulge and treat…
Colour cosmetics saw current value growth in the Czech Republic in 2023 as the category saw a continued rise in sales having exceeded the pre-pandemic level in the previous year. Value growth was driven by the inflationary context, while the increase…
Hungary played host to the world’s first deodorant refilling stations in 2023. These new refill stations are designed to offer a more sustainable solution in the deodorants market. These stations work with Rossmann’s Isana private label line of…
Deodorants in Slovakia recorded only modest current value growth in 2023 as consumers frequently traded down to cheaper brands and private label. Retail volume sales remained negative with the exception of deodorant creams, which saw only marginal…
Deodorants saw current value growth in the Czech Republic in 2023. This modest value growth achieved in 2023 can be mostly attributed to rising prices rather than increasing demand. Deodorant sticks is amongst the most mature categories in…
In an effort to present better value and attract sales some manufacturers increased their pack sizes, as seen with 10+4 Gilette Blue and 10+5 Wilkinson Sword. However, these large packs do not always present the best value with smaller packs of four…