Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Wine saw strong growth in current value terms in 2023 but this was the result of price hikes rather than an increase in demand with sales declining in total volume terms as financial pressures led to consumers adopting a more cautious approach to…
Total volume sales of wine fell slightly in Hungary in 2023. However, during the year, sparkling wine volume sales continued to grow, finally exceeding pre-pandemic levels. Sparkling wine consumption, traditionally reserved for celebrations and…
Wine in Bulgaria continued to enjoy buoyant retail volume growth, underpinned by the recovery of on-trade sales following the pandemic. However, wine consumption through the on-trade still remained below 2019 levels as inflationary conditions and…
In 2023, wine in Bosnia and Herzegovina experienced a notable slowdown in consumer demand, although it remained comparatively stronger when compared to beer consumption trends. This shift in consumer preferences hinted at a gradual transition towards…
The challenging economic situation in the Czech Republic led to weaker demand for spirits in both the off-trade and on-trade in 2023. Czech households came under more intense financial pressure due to prevailing high inflation, with the price of…