Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher…
Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…
Spirits registered robust volume growth in 2023 with some consumers in North Macedonia drinking more spirits in place of beer and wine. With total volumes already well recovered from the pandemic in 2022, demand for spirits continues to rise…
While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are…
Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value…