Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
RTDs saw a rise in total volume sales in Hungary in 2023. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are comparatively expensive, and…
RTDs in Bulgaria witnessed another strong year of recovery in 2023, although this category is still growing from a small base. The re-activation of social lifestyles, people gatherings, festivals and other social occasions underpinned demand. Volume…
Convenience continued to drive consumer demand for RTDs in Bosnia and Herzegovina in 2023, resulting in solid total volume growth. This growth, combined with rising RTD prices due to inflation, culminated in achieving strong double-digit percentage…
Price increases of cider/perry and the weak economic situation in the Czech Republic resulted in declining volume sales, whilst rising unit prices underpinned current value sales. The withdrawal of three key brands in 2022 continued to negatively…
Cider/perry is a declining category, with a lack of interest or investment that could help stimulate sales. Due to falling demand, retail chains are reducing the shelf space provided for cider/perry, especially discounters, some of which have even…
Cider/perry saw a rise in total volume sales in Hungary in 2023. Cider, a relatively new category in the Hungarian alcoholic drinks market, remains a small segment compared to beer, but is growing, in contrast to alcoholic flavoured/mixed lagers,…
In 2023, the cider/perry category in Bulgaria witnessed strong growth in retail volume terms, thereby exceeding pre-pandemic levels. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially…
Consumer demand for cider/perry in Bosnia and Herzegovina tends to be highly volatile, given that this category is small within alcoholic drinks. In 2023, even minor changes and shifts had significant impacts on the category's performance. Following…
Beer in the Czech Republic came under further pressure in 2023, with on-trade volumes declining. Stubbornly high inflation continued to impact Czech consumers with the cost-of-living creating a tougher economic environment in 2023. The on trade has…
Sales of beer declined in 2023 in on- and off-trade volume terms as high inflation and rising living costs restricted consumer purchasing power. With money being tight many consumers were forced to focus on basic necessities and therefore they were…