Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…
Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher…
Beer volume sales in Serbia remained upbeat in 2023, with the on-trade continuing to see double-digit growth and recovering back to pre-pandemic levels. Price sensitivity encouraged consumers to seek out cheaper prices of beer. As a result, one-fifth…
Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2023, although growth continued to come from a small consumer base. Cider is benefitting from a growing consumer base with healthier lifestyles fuelling…
Retail volume sales of RTDs in Serbia enjoyed strong growth in 2023. As consumers spent more time socialising outside the home, they were drawn to buying convenient ready-to-drink options for on-the-go consumption. Spirit-based RTDs are experiencing…